Tadaroj Program: A New Era for Craft Vocational Training
Vocational Craft Training Attracts Increasing Numbers of Young People
On a foggy November morning, the Institute for Traditional Arts in Inezgane welcomes dozens of young candidates, eager to embark on a vocational craft training program that increasingly attracts learners each year. Smiles, apprehension, and ambition blend as they enter the institution, where the teaching team guides future apprentices through the registration process.
Tadaroj: A Program Focused on Practical Learning
Recently launched, the national initiative Tadaroj aims to popularize apprenticeship training in craft as well as in agriculture, tourism, industry, and services. The goal: to train 100,000 interns annually by 2026 through a pedagogical model that allocates 80% of learning time to professional environments.
Convinced by this approach, 17-year-old Soumya, who came to enroll in sewing, explains:
“Obtaining a diploma that combines theory and practice is an opportunity not to be missed.”
Craft Vocational Training Promoting Employment Integration
For Jamal, a mechanical enthusiast, vocational craft training represents a springboard to a stable job, with the ambition of opening his own workshop in his home region.
In traditional professions, 12 regional chambers and several specialized associations have been mobilized to enhance the training offer, meet market needs, and preserve ancestral know-how.
The Inezgane Institute: A Center of Excellence
In Inezgane, the specialized institute offers three complementary programs:
According to Mohammed Benassila, regional director of craftsmanship in Souss-Massa, the institution provides a variety of trades and an increasing volume of continuing education for artisans and entrepreneurs.
He emphasizes:
“We are witnessing a true revolution in vocational training.”
A Model That Creates Jobs and Preserves Heritage
The Tadaroj program enables young people to obtain certificates in 11 months, granting them access to the job market or self-entrepreneurship. Several trainers attest to the success of this initiative.
Tourya Haymoude, president of a sewing cooperative, states:
“All the girls trained last year have launched their own projects.”
Youssef El Hiba, a blacksmith, shares a similar observation:
“Many young people trained in my workshop have started their own businesses and are continuing our artisanal heritage.”
A Contribution to the Glow of Moroccan Craftsmanship
Driven by tourist demand and national modernization strategies, the craft professions are experiencing remarkable growth. Vocational craft training remains one of the key levers for developing this high-value sector and ensuring lasting integration for young people.
