The ONMT Organizes a Roadshow in North America to Promote Morocco
The Moroccan National Tourism Office (ONMT) has announced an extensive roadshow in three major cities across North America: Toronto, Boston, and Chicago, from April 7 to 10. The aim of this event is to promote Morocco as an unmissable tourist destination to the top travel influencers in the region.
A Charm and Seduction Operation
This roadshow, described by the ONMT as a robust charm offensive, aims to put Morocco in the spotlight for Canadian and American tourism professionals. In addition to traditional presentations, immersive workshops will be organized, providing participants a genuine experience of Moroccan culture, cuisine, hospitality, and craftsmanship in an interactive and inspiring manner.
Goal: Transforming Curiosity into Desire and Business Opportunities
The ONMT seeks to establish an emotional connection with its target audience, transforming initial curiosity into desire and ultimately into business opportunities. The roadshow will not simply be a presentation but a complete immersion into the Moroccan atmosphere, engaging North American tourism professionals in actively promoting Morocco.
Business Meetings and Media Relations
Alongside the workshops, targeted business meetings will be organized, allowing hoteliers, destination management companies, and Moroccan operators to connect with their North American counterparts. These interactions will help them better understand market expectations and forge new partnerships. Additionally, the event will include a strong media relations component to enhance Morocco’s visibility among specialized and general media outlets.
A Favorable Strategic Context
This roadshow takes place at an opportune time for Morocco, which has recently launched several new flight routes to North America, including Montreal – Marrakech with Air Transat, New York – Marrakech with United Airlines, and Atlanta – Marrakech with Delta Airlines. These new connections complement traditional routes operated by Royal Air Maroc, such as Casablanca – New York, Casablanca – Washington, Casablanca – Miami, and Casablanca – Montreal, thereby strengthening the air connectivity between the Kingdom and North America.
A Strategy to Strengthen Morocco’s Position
The ONMT reaffirms its ambition to enhance Morocco’s presence in the North American market, which holds significant growth potential. This initiative is part of a broader strategy aimed at making Morocco a key player in global tourism by targeting high-value markets.
Consequently, this roadshow serves as a key milestone in the ONMT’s efforts to capture the attention of North American tourism stakeholders and position Morocco as a preferred destination for travelers from this region.
