Sofitel Marrakech Celebrates One Year of Haute Croissanterie and the Legacy of an Exceptional Woman.
Marrakech, February 4, 2025 – In the elegant setting of the Palais Darkum, the Sofitel Marrakech Palais Impérial & Spa proudly celebrated the first anniversary of La Haute Croissanterie on January 30. This innovative concept blends the refinement of French pastry with the treasures of Moroccan terroir. Coinciding with World Croissant Day, this exclusive event brought together carefully selected guests—celebrities, connoisseurs, and lovers of fine pastries—who came to discover creations where artisanal craftsmanship meets human passion.
A Tribute to the Croissant: Between Tradition and Moroccan Inspirations
The croissant, a symbol of French baking tradition, was elevated for this occasion in an extraordinary version that pays homage to Moroccan flavors. A true expression of French Zest, this gourmet collection melds the delicacy of buttery, flaky layers with rich and natural aromas, such as amber honey and argan oil—genuine treasures of the local terroir. Each bite reveals a subtle balance between pastry excellence and the sun-drenched notes of Morocco, transporting diners into an unprecedented sensory experience.
A highlight of this celebration was the presentation of the Limited Edition High Croissant, crafted in partnership with local producers. This signature creation embodies the fusion of French elegance and the richness of Moroccan culinary heritage. Bold yet refined, it illustrates La Haute Croissanterie’s ambition: to elevate a classic with a local twist and a strong identity.
Ibtissam El Banaoui: A Chef of Exceptional Talent
Behind this unique interpretation of the croissant stands Ibtissam El Banaoui, the pastry chef at Sofitel Marrakech and the ambassador of La Haute Croissanterie for Southern Europe within the Accor group. Passionate, daring, and deeply connected to her roots, she brilliantly embodies the alliance of technical rigor and creative freedom, blending French tradition with Moroccan inspirations.
Each flaky masterpiece crafted by Ibtissam El Banaoui is the result of meticulous work, where technique meets sensitivity. By highlighting local ingredients through a contemporary approach, she pays tribute to the artisans and producers of Morocco, while affirming a resolutely modern vision of patisserie. Her talent and unique signature, at the crossroads of cultures, make her an indispensable reference in the realm of high-end pastries.
A Craft to Savor Daily
The exclusive creations of La Haute Croissanterie are available each morning at the Sofitel Marrakech breakfast (270 dirhams per person). To extend this gourmet experience, a take-away option will soon be available, allowing high pastry enthusiasts to enjoy these delights wherever they are. This initiative reflects Sofitel Marrakech’s commitment to providing a unique experience, where gastronomy can be savored at one’s leisure.
Anniversary Celebration of Prestige and Emotion
One year after its launch, La Haute Croissanterie has established itself as a genuine gastronomic signature, a concept where each creation tells a story, expresses intent, and embodies exceptional craftsmanship. Through this celebration, the Sofitel Marrakech Palais Impérial & Spa reaffirms its commitment to promoting a French art of living while enhancing the riches of Moroccan culinary heritage.
By honoring Ibtissam El Banaoui, the Sofitel Marrakech is not only celebrating a year of success but also recognizing the role of women in the world of haute cuisine. Their talent, vision, and audacity shape today’s and tomorrow’s excellence.
The establishment warmly thanks its guests for their enthusiasm and commitment to a pastry experience where refinement, creativity, and authenticity come together in every bite.
Press Contact
Lambert Lloret-Bavai at +212 (0)6 60 12 34 39
Communication and Marketing Manager
