CAN 2025: Morocco Affirms Its Status as a Football Nation
CAN 2025: Morocco Asserts Its Status as a Land of Football
The President of the Royal Moroccan Football Federation (FRMF), Fouzi Lekjaa, stated on Tuesday in Rabat that the 2025 Africa Cup of Nations (AFCON), scheduled from December 21 to January 18, marks “the beginning of a historic process” that will extend well beyond the 2030 World Cup. He emphasized that this edition will be “a global reference,” mobilizing all the country’s vital forces under the leadership of His Majesty King Mohammed VI.
CAN 2025: A Major Cultural and Human Event
According to Fouzi Lekjaa, the CAN 2025 in Morocco will not just be about sporting matches but will represent “a grand human celebration,” highlighting Morocco’s role as a civilizational crossroads of Africa, Europe, the Mediterranean, the Arab world, and Amazigh culture.
He also announced the mobilization of 15,000 volunteers, including 1,500 from Africa, showcasing the enthusiasm surrounding this continental event.
Morocco as a Footballing Nation: An Aligned ONMT-FRMF Strategy
The Director General of the National Office of Moroccan Tourism (ONMT), Achraf Fayda, presented an integrated strategy aimed at enhancing Morocco’s attractiveness through the “Morocco, Land of Football” campaign.
As part of this initiative, several major actions have been undertaken:
Organizing B2B workshops between African tour operators and Moroccan professionals;
Conducting European roadshows to engage the diaspora;
Developing an enhanced air bridge to facilitate travel during the AFCON;
Mobilizing travel agencies to promote dedicated tourism packages.
The ONMT is also collaborating with influencers and content creators from the 24 participating countries to spotlight the six host cities and their infrastructures.
International Recognition of the Moroccan Model
FIFA Secretary General, Mattias Grafström, praised Morocco’s central role in global football, reiterating that it is “a land of champions and hospitality.” The Kingdom has long hosted African teams seeking certified stadiums, illustrating its solidarity and continental leadership.
From the CAF side, its Secretary General, Véron Mosengo-Omba, emphasized that “all indicators” show that Morocco is well on its way to organizing “the best AFCON in history.” He also thanked His Majesty King Mohammed VI for providing world-class sports facilities.
A Global Campaign to Promote Morocco
The FRMF and ONMT have sealed a strategic agreement aimed at enhancing Morocco’s image through football. The international campaign “Morocco, Land of Football” presents a poetic vision of the Kingdom, where sport embodies energy, unity, and passion.
The 90-second promotional film will be broadcast in over ten international markets, both digitally and across all Moroccan media: television, radio, outdoor advertising, and print.
