MICE 2025: Casablanca Strengthens Its Position as Africa’s Capital of Business Tourism

Casablanca continues to solidify its status as Africa’s capital of professional tourism with the return of the Casablanca Meeting MICE 2025 for its second edition. Following a successful inaugural event, this meeting has established itself as an unmissable occasion for stakeholders in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector.

Notable Growth and Enhanced International Participation

The 2025 edition marked a significant growth compared to the previous year, bringing together professionals from over eight countries, hosting 45 international buyers, and facilitating more than 500 B2B meetings between Moroccan and foreign operators. The event also attracted more than 45 exhibitors and drew over 600 professionals, underscoring the increasing interest in this major gathering for business tourism.

Joint Organization Reflecting Strong Institutional Cooperation

The event is organized by the Casablanca-Settat Regional Tourism Council in partnership with:

• The Moroccan National Tourist Office (ONMT)
• The Casablanca-Settat Regional Council
• The Municipality of Casablanca
• Casablanca Events and Animation

This institutional synergy reflects a shared commitment to enhancing the metropolis’s position as the top destination for business tourism in Africa.

A Rich Program and Conferences Focused on Key Sector Issues

The conference program for this edition revolves around the theme:

“Innovation, Performance, and Attractiveness: What levers can transform professional tourism and prepare for the future of business tourism?”

Three main sessions addressed essential topics:

• Digital innovation
• Competitiveness of destinations
• The importance of infrastructure in the development of professional tourism

Shirif El Alami: Casablanca As a True Laboratory of Ideas

In a statement on this occasion, Othman Chirif El Alami, President of the CRT Casablanca-Settat, emphasized:

“Casablanca embodies a true laboratory of ideas and meetings that help shape the future of professional tourism. The Casablanca Meeting MICE reflects this vision by creating bridges between local, national, and international levels while showcasing Moroccan skills, infrastructure, and expertise.”

An Event That Confirms Casablanca’s Role in MICE in Africa

With its rich content, international reach, and regional grounding, the Casablanca Meeting MICE 2025 stands out as one of the major national events in the sector, confirming Casablanca’s growing role as a reference point in Africa for MICE tourism.