inwi: Morocco’s Favorite Brand at Brand Africa 100
inwi: A Remarkable Achievement in the Moroccan Branding Landscape
The global operator inwi has recently received exceptional recognition at the Moroccan edition of the study “Brand Africa 100 – Morocco’s Best Brands,” conducted by Brand Africa in partnership with Integrate, a subsidiary of Kantar in Morocco.
This year, inwi stands out by winning four major awards:
- First Prize for "Most Admired Moroccan Telecom Brand"
- First Prize for "Most Admired Moroccan Brand Across All Categories"
- First Prize for "Brand Contributing Most to Society and the Environment"
- “Grand Prix Brand Africa – Elevate”
For over 15 years, the “Brand Africa 100” study has served as a pan-African benchmark for brand admiration across 31 countries, representing 85% of the continent’s population and GDP. Every year, more than 10,000 consumers spontaneously share the brands they admire most, generating over 200,000 mentions and identifying more than 3,000 unique brands.
In the Moroccan edition, the survey was carried out on a representative sample of 1,000 Moroccans, using open and spontaneous questions, ensuring that the rankings are 100% derived from consumer responses.
This quadruple recognition reinforces inwi’s position as an innovative and committed operator. Beyond the “Grand Prix Brand Africa,” being recognized as the “Most Admired Moroccan Telecom Brand” and the “Most Admired Moroccan Brand Across All Categories” reflects the trust and appreciation that Moroccan consumers have for inwi, both for the excellence of its services and the impact of its societal commitment.
Moreover, inwi’s distinction as the “Brand Doing the Most for Society and the Environment” reaffirms its enduring commitment to social responsibility and sustainable development.
Close to the concerns of Moroccans, inwi has long been dedicated to making technology accessible to all. The operator’s social engagement has been demonstrated through concrete initiatives in areas such as volunteering, education, gaming, and entrepreneurship, as well as its support for national football.
Looking ahead, the global operator aims to deepen its societal commitment by strengthening its digital inclusion initiatives, making technology a true lever for progress and utility for everyone.
Finally, these multiple recognitions align seamlessly with the brand’s purpose. With its new tagline “Sir B3id,” inwi reiterates its desire to be an operator that inspires, connects, and empowers everyone to pursue their ambitions, dreams, and projects.
