inwi: Morocco’s Favorite Brand at Brand Africa 100
inwi: A Prestigious Recognition in Morocco’s Brand Landscape
The global operator inwi has received exceptional recognition during the Moroccan edition of the "Brand Africa 100 – Morocco’s Best Brands" study, conducted by Brand Africa in partnership with Integrate, a subsidiary of Kantar in Morocco.
This year, inwi stands out by winning four major awards:
- First Place for "Most Admired Moroccan Telecom Brand"
- First Place for "Most Admired Moroccan Brand Across All Categories"
- First Place for "Brand Contributing the Most to Society and the Environment"
- "Grand Prix Brand Africa – Elevate"
For over 15 years, the "Brand Africa 100" study has been the pan-African reference for brand admiration across 31 countries, representing 85% of the continent’s population and GDP. Each year, more than 10,000 consumers voluntarily share the brands they admire most, generating over 200,000 mentions and identifying more than 3,000 unique brands.
For the Moroccan edition, the survey was conducted among a representative sample of 1,000 Moroccans using open-ended and spontaneous questions, ensuring a ranking that is 100% based on consumer responses.
Indeed, this quadruple recognition strengthens inwi’s position as an innovative and committed operator. Beyond the "Grand Prix Brand Africa," being recognized as "Most Admired Moroccan Telecom Brand" and "Most Admired Moroccan Brand Across All Categories" reflects the trust and appreciation of Moroccan consumers for both the excellence of its services and the impact of its social commitment.
Moreover, inwi being distinguished as the "Brand Contributing the Most to Society and the Environment" reaffirms its enduring commitment to social responsibility and sustainable development.
Listening closely to Moroccans and their concerns, inwi has long been dedicated to making technology accessible to all. The operator’s social commitment manifests through concrete initiatives, such as volunteering, education, gaming, and entrepreneurship, alongside support for national football.
The global operator aims to deepen its societal engagement by enhancing its digital inclusion initiatives, making digital technology a genuine lever for progress and utility for everyone.
Ultimately, these multiple accolades align seamlessly with the brand’s mission. With its new tagline "Sir B3id," inwi reaffirms its desire to be an operator that inspires, connects, and empowers individuals to strive further in their ambitions, dreams, and projects.
