Inwi: Morocco’s Favorite Brand for the 4th Time
Inwi Reinforces Its Status as a Leading Brand Among Moroccans by Winning the Preferred Moroccan Brand Title for the Fourth Consecutive Year at the “Love Brand Awards 2026”
Inwi has confirmed its position as a reference brand for Moroccans by winning, for the fourth consecutive year, the title of Morocco’s favorite brand at the “Love Brand Awards 2026.” The operator was also recognized as the most beloved brand in the Telco & Tech category, solidifying its leadership position close to the Moroccan people.
This double recognition rewards a longstanding relationship built on trust with Moroccans over the years. It also illustrates Inwi’s ability to understand the expectations of its customers and to support them in their everyday usage.
Driven by its slogan “Sir B3id,” Inwi reaffirms its ambition to empower individuals to expand their usage, projects, and personal and professional aspirations. This vision is reflected in its ongoing innovation efforts focused on accessibility, performance, and user-friendliness.
Staying true to its positioning as an innovative and committed brand, Inwi continues its efforts to democratize digital practices, anticipate expectations, and offer solutions that are increasingly aligned with the needs of Moroccans.
These awards consequently recognize a strategy grounded in practical innovation and excellence in customer experience, serving to accelerate the digital transformation of the Kingdom.
Held annually alongside the “Les Impériales” event, the Love Brand Awards are based on a study conducted by the Impérium agency with a sample of 4,800 consumers aimed at identifying the most valued brands and personalities in Morocco. The 2026 edition of Les Impériales will take place in Casablanca from March 30 to April 5, 2026, bringing together key players in the industry.
Founded in 2018, the Les Impériales Association is an independent organization that unites professionals in marketing, communication, media, and digital sectors. It works to structure the industry, encourage best practices, and support its transformations, thereby contributing to the growth of a key ecosystem for the national economy.
