Moroccan Airports Launch New Campaign “Let’s Take Flight”
Moroccan Airports Unveils New Campaign “Let’s Take Off”
Aéroports du Maroc, the brand of the National Airports Authority (ONDA), has launched its new communication campaign titled “Let’s Take Off.” This initiative aims to reposition the country’s airports as true experiential spaces, offering a unique travel journey that aligns with the ambitions of the “Airports 2030” strategy.
In a recent statement, ONDA explained that through a modern and emotionally charged advertisement, Aéroports du Maroc presents a renewed vision of the airport, now seen as a vibrant space for life, connection, and inspiration.
Beyond its purely operational role, the airport asserts itself as a showcase reflecting contemporary Morocco: dynamic, creative, and confidently looking toward the future.
The “Airports 2030” strategy, which prioritizes passenger experience, is based on several key axes, including a tangible enhancement of customer experience. The “Let’s Take Off” campaign fully embodies this strategic focus by highlighting a reimagined concept of the airport, designed around the traveler, seamless pathways, and high-quality services.
Moreover, the campaign gives central importance to Moroccan youth, celebrating their energy, confidence, and ability to envision the future. The young individuals depicted represent an ambitious, dynamic Morocco open to the world, illustrating a commitment to associating the image of airports with that of a youth force that drives the kingdom’s attractiveness and influence.
Constructed around keywords evoking pleasure, discovery, dreams, fluidity, smiles, and movement, the campaign fits within a positive and dynamic semantic realm. These signatures reflect various dimensions of the passenger experience: the joy of travel and discovery, ambition, smooth journeys, quality of welcome, and a forward-looking momentum.
Each signature corresponds to a concrete aspect of the customer experience that the “Airports 2030” strategy aims to enhance on a national scale, thanks to the commitment of ONDA teams and all associated partners, including the Ministry of the Interior, the General Directorate of National Security, the Royal Gendarmerie, the Customs and Indirect Tax Administration, as well as the Ministry of Transport and Logistics.
Launched on the very first day of Ramadan, a period characterized by high engagement, the campaign leverages a multi-channel media plan that includes television, digital platforms, print media, and urban advertising to ensure broad visibility. A second phase will complement this initiative through radio broadcasts, reinforcing the dissemination and embedding of the signature “Let’s Take Off.”
Through this campaign, Aéroports du Maroc provides a concrete expression of one of the key axes of the “Airports 2030” strategy, aiming to make customer experience a distinctive element of Moroccan airports and a lever for boosting their competitiveness by 2030.
