Morocco Aims for a High-Value Agro-Industry
Morocco Aims for a Premium Agro-Industry Focused on Value Addition
On Wednesday in Casablanca, the Minister of Industry and Commerce, Ryad Mezzour, asserted that Morocco must steer its agro-food industry towards high-value products, notably by enhancing brand equity. According to him, this strategy serves as a crucial lever to support the national ambition for inclusive economic growth.
Speaking at the opening of the inaugural Agro Export Day 2025, themed "Made in Morocco, Desired Worldwide: Exporting Moroccan Agro-Food Quality," the minister highlighted the profound transformation of the national productive fabric, which is now capable of manufacturing some of the world’s most complex goods, including commercial aircraft engines.
To illustrate the evolution of the sector, Mr. Mezzour cited the example of citrus concentrate, emblematic of the steady rise of Morocco’s agro-industry.
Placing Quality at the Heart of Export Strategy
In light of the limitations of national resources, particularly regarding water and land, the minister emphasized the urgent need to enhance Moroccan quality, move away from bulk sales, and invest more in innovation. The success of this transition hinges on the establishment of a strong brand capable of differentiating Moroccan products in international markets.
He praised the efforts of industry operators, thanks to whom Morocco now exports to 153 countries, while calling for a continued drive toward innovation and competitiveness to foster inclusive industrial emergence.
The Executive Director of the Casablanca Stock Exchange, Zineb Guennouni, reminded attendees that the Kingdom is entering a new phase of acceleration where individual ambitions and collective vision intersect. According to her, this meeting signifies a moment when "Made in Morocco" becomes a source of national pride as well as a commitment addressed to the world.
She highlighted the historical contribution of the stock exchange, which has supported Morocco’s major economic turning points for nearly a century, and discussed the current dynamics:
- Accelerated digitalization
- Product diversification
- Enhanced access for individuals
- Modernized regulation
The agro-food sector holds a strategic position, with about ten listed companies representing a market capitalization of approximately 45 billion MAD and a consolidated revenue nearing 27 billion MAD, of which more than a third is generated through exports. In recent years, these companies have invested over 3.6 billion MAD, showcasing an average growth of 285% since their stock market debut and a performance increase of 6% since the beginning of the year.
A New Strategic Appointment for Agro-Food Export
Organized by FENAGRI in partnership with the Ministry of Industry and Commerce, the Secretary of State for Foreign Trade, and AMDIE, Agro Export Day 2025 positions itself as an international event dedicated to promoting Made in Morocco agro-food products.
This inaugural edition launches an annual platform for strategic reflection, product promotion, and high-level B2B meetings. It gathers over 200 participants, including business leaders, institutional representatives, exporters, international buyers, investors, and sector experts.
