Morocco: Olive Oil Prices Become Affordable, A Chance for All Moroccans

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After years of soaring prices, olive oil is finally set to become an affordable product once more for Moroccan households. The price, which had exceeded 100 dirhams per liter, may return to around 50 dirhams, thanks to what has been described as a historic harvest: nearly 200,000 tons are expected this season, marking a record that has never been reached before.

Behind these numbers lies a delicate balance. Consumers see this price drop as a much-needed breath of fresh air. However, it remains crucial that this advantage actually reaches them. The numerous intermediaries in this market pose a risk of artificially inflating prices, which could harm both families and farmers alike.

Farmers, in fact, should be at the heart of this success. Olive oil is not just a consumer product; it is the result of the hard work of thousands of farmers, often struggling with precarious incomes. Ensuring that they receive a fair margin not only allows them to live with dignity but also curbs the migration of young people from rural areas to cities.

The challenge is clear: to transform this exceptional harvest into a shared opportunity. Olive oil should become a symbol of a virtuous cycle, where both producers and consumers benefit, and where the Moroccan terroir regains its full value.

Mostapha Essoulami
Advisor and Agro-Food Expert

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