Tiqqa: Crédit Agricole du Maroc and Seniors Plus Forge Major Strategic Partnership
Crédit Agricole du Maroc and Seniors Plus, the creators of the service offer Tiqqa, have announced the signing of a strategic partnership lasting three years. This alliance aims to develop innovative solutions specifically for seniors, in light of important demographic changes currently underway in Morocco.
According to reported information, nearly 5 million Moroccans are currently affected by these changes, and ultimately, one in four Moroccans will be a senior. This reality necessitates new, tailored approaches regarding services and support.
An Expanded, Dedicated Offer for Seniors
As part of this agreement, Crédit Agricole du Maroc plans to roll out the Tiqqa offer for its retirees and extend it to the families of its employees. The partnership also aims for an extensive marketing effort for this solution, with the ambition to reach beyond the internal framework of the banking group.
The goal is to provide a structured response to the needs of seniors through an integrated platform that covers multiple aspects of their daily lives.
Tiqqa: A Comprehensive and Innovative Service Platform
Developed by Seniors Plus, Tiqqa is marketed as the first 100% Moroccan platform dedicated to seniors. It offers a range of services encompassing health, safety, practical living, and daily activities.
This solution combines human support with accessible technological tools to address the specific needs of a rapidly growing population.
A Strengthened Commitment to Social and Financial Inclusion
Through this partnership, Crédit Agricole du Maroc reaffirms its role as a committed player in supporting social transformations. The bank aims to enhance the quality of life for seniors while fostering financial and social inclusion.
For Seniors Plus, this agreement represents a significant milestone in structuring an ecosystem of innovative services tailored to the Moroccan context.
A Response to a Major Societal Challenge
This partnership falls within a broader reflection on the aging population and the new needs it generates. It also illustrates the increasing importance of hybrid solutions that blend financial services, social support, and technological innovation.
By combining banking expertise and social innovation, the two partners aim to foresee demographic changes and propose sustainable solutions adapted to the realities of tomorrow’s Morocco.
