Economic Promotion Week 2024
Kenya-Morocco: The Semi-annual Economic Promotion Week of the Republic of Kenya in Morocco was launched on Monday in Rabat, aimed at highlighting Kenya’s economic potential across various sectors and energizing business partnerships between Moroccan and Kenyan operators. This initiative seeks to create mutually beneficial relationships and strengthen bilateral cooperation in economic and trade matters.
The official launch was marked by a meeting between Mohamed Methqal, ambassador and director general of the Moroccan Agency for International Cooperation (AMCI), and a high-level economic delegation from Kenya, visiting Morocco from November 10 to 16. This meeting provided a platform to discuss collaboration opportunities and explore new avenues for development between the two countries.
This week of exchanges is part of a strategy led by the Ministry of Foreign Affairs, African Cooperation, and Moroccans Living Abroad, aimed at supporting and enhancing the Kingdom’s economic diplomacy across Africa. The AMCI plays a key role in implementing this ambition in coordination with various institutional and economic partners.
Scheduled activities include a series of meetings in Rabat, Casablanca, and Laâyoune, mobilizing public institutions and private economic actors, notably the General Confederation of Moroccan Enterprises (CGEM), the Professional Group of Banks in Morocco (GPBM), Casablanca Finance City, its business ecosystem, as well as the Regional Investment Center (CRI) of Laâyoune. These meetings aim to identify concrete investment opportunities and promote strategic partnerships.
The Kenyan delegation is led by Carole Kariuki, CEO of the Kenya Private Sector Alliance (KEPSA), and Onditi Kennedy, national director of the Kenya Chamber of Commerce and Industry. It comprises senior officials from both the public and private sectors, reflecting Kenya’s commitment to strengthening its economic ties with Morocco.
This Economic Promotion Week serves as a strategic platform to foster new exchanges, promote investment, and solidify cooperation between two rapidly growing African economies.
