Teleperformance: Moulay Hafid Elalamy Launches an Ambitious Recovery Plan
Moulay Hafid Elalamy Strengthens His Position within Teleperformance
Moroccan businessman Moulay Hafid Elalamy, who has been the Chairman of the Board of Teleperformance since 2024, is gradually solidifying his influence in the French outsourcing giant, increasing his stake to nearly 15% of the company’s equity. This capital increase occurs amidst a strategic restructuring of the group, which is facing significant transformations within the sector.
A Group Under Pressure Amid Market Shifts
In the wake of 2025, marked by "unprecedented external shocks," Teleperformance operates in a complex environment characterized by the rise of generative artificial intelligence, geopolitical tensions, and market volatility. The global leader in customer relations reported a revenue of €10.2 billion in 2025—down slightly by 0.7% based on published figures but showing a 1.3% increase on a comparable scope.
Tension Marks the Beginning of 2026
As the first quarter of 2026 unfolded, performance was impacted by geopolitical tensions, particularly in the Middle East, coupled with price pressures, leading to a 2.2% decline in revenue. The company’s stock, which hit an all-time low in March 2026, has rebounded following the announcement of Elalamy’s increased stake, buoyed by a resurgence of investor confidence.
New Governance and a Strategic Shift
To reignite momentum, a new management team was appointed in March 2026, with Jorge Amar, an artificial intelligence expert and former senior partner at McKinsey, taking the helm as CEO. The company has launched a strategic plan named "Future Forward," aimed at embedding artificial intelligence further into its operations and enhancing overall efficiency.
A Transformation Plan Focused on AI and Efficiency
This initiative is set to deliver savings of €100 million through the adoption of AI solutions, alongside over 150 business initiatives and 90 operational optimization projects. A strategic review of the business portfolio is also underway to reposition the group in more profitable and sustainable segments.
Transformation Driven by a Key Shareholder
With his strengthened role on the board and as the principal shareholder, Moulay Hafid Elalamy is emerging as a central figure in Teleperformance’s transformation. The stated goal is to reposition the group on a path of sustainable growth amid a rapidly evolving technological and competitive landscape.
