Hospitality in Morocco: Risma Reports Strong Growth with Revenue of 1.6 Billion Dirhams by 2025
Risma Group Reports Impressive Growth in 2025
The Risma Group, a key player in Morocco’s hospitality sector, recorded remarkable performance in 2025, achieving a revenue of 1.6 billion dirhams, representing a significant increase of 29% compared to the previous year.
This surge is part of a broader trend of recovery in Moroccan tourism, driven by a continuous improvement in tourist flows and the rising prominence of Morocco as an international destination.
Strong Recovery of Moroccan Tourism
The year 2025 marked the resurgence of the national tourism sector after several years of disruptions. Risma has fully capitalized on this revival, thanks to its diversified portfolio of establishments and strategic presence in several key cities across the kingdom.
The increase in occupancy rates, combined with optimized average room prices, has contributed to this notable growth in revenue. The group is also benefiting from the return of international tourists as well as the vitality of domestic tourism.
Performance and Expansion-Focused Strategy
Risma continues to implement a strategy aimed at enhancing its assets and improving service quality. The company is investing in modernizing its hotel infrastructure and tailoring its offerings to meet the evolving expectations of travelers.
Additionally, the group is strengthening its partnerships with international brands, further solidifying its position in the Moroccan hospitality market.
Positive Outlook for the Hospitality Sector
In a context characterized by Morocco’s ambition to bolster its tourism appeal—especially with the approach of major international events—the outlook remains positive for Risma and the entire sector.
The growth demonstrated in 2025 is expected to continue, supported by ongoing investments and a national strategy aimed at making tourism a key driver of economic development.
