Saham Bank Gathers Its 200 Leaders to Accelerate Customer and Employee-Centric Transformation
Saham Bank Hosts Third Edition of "Leaders for Change"
On June 29th, Saham Bank held its third annual event, "Leaders for Change," gathering nearly 200 leaders united by a common goal: to enhance the quality of customer experience while simultaneously placing employee experience at the heart of its development strategy.
This meeting is part of the ongoing transformation that the bank is undergoing to strengthen its sustainable performance model and adapt to the evolving landscape of the banking sector.
A Vision Championed by Saham Bank’s Leadership
Under the leadership of Moulay Hafid Elalamy, Chairman of the Supervisory Board, and Ahmed El Yacoubi, Chairman of the Executive Board, this edition provided an opportunity to review the key advancements made within the bank’s transformation plan.
Discussions focused particularly on initiatives implemented to improve service quality, enhance customer satisfaction, and foster a corporate culture centered on employee engagement.
Leadership and Employee Experience at the Heart of Discussions
A highlight of this edition was a discussion between Ahmed El Yacoubi and Laurent Choain, Human Resources Director at the Accor group, which delved into the role of leadership, corporate culture, and employee experience in enhancing customer experience.
Speakers emphasized that the most successful organizations are those that simultaneously invest in the development of their teams and in the quality of their relationships with customers. This approach, often referred to as "symmetry of attention," is now regarded as a crucial lever for creating sustainable value and enhancing business competitiveness.
A Transformation Focused on Sustainable Performance
Through this latest edition of "Leaders for Change," Saham Bank reaffirms its commitment to continue its transformation by relying on the dedication of its managers and all employees.
The bank aims to further evolve its organization to deliver an increasingly effective customer experience while promoting a work environment conducive to innovation, collaboration, and operational excellence.
