Moroccans Consume 23.6 kg of Poultry Meat Per Year
The Poultry Sector in Morocco: A Dynamic Growth Phase
The poultry sector in Morocco is experiencing a sustained growth dynamic, characterized by an increase in domestic consumption, rising production levels, and evolving foreign trade, according to data from the Interprofessional Federation of the Poultry Sector (FISA).
A Noticeable Increase in Consumption
Per capita consumption of poultry meat has continued to rise, increasing from 20.9 kg in 2024 to 23.6 kg in 2025. This level now surpasses that recorded before the COVID-19 pandemic, confirming the growing significance of this product in the dietary baskets of Moroccan households.
Significant Expansion in Production
In terms of production, the sector shows impressive figures, with 654,000 tons of chicken meat and 174,000 tons of turkey. The industry also produced 542 million broiler chicks and 16.6 million turkey chicks, reflecting a consistently increasing production capacity.
Rise in Egg Production
Egg production for consumption has reached 7.06 billion units, compared to 6.10 billion in 2019 and 3.7 billion in 2010, illustrating a sustainable growth trend in this segment. Individual consumption has stabilized at 191 eggs per year, an increase from 2024, although it remains below the peak recorded before the pandemic.
Contrasting Trends in Foreign Trade
The export trends for the poultry industry present a mixed picture. Hatchable eggs have decreased to 55.2 million units, while exports of day-old chicks have fallen to 1.369 million. These fluctuations reflect erratic export activity, despite a gradual diversification of markets.
A Strategic Sector for the National Economy
The Moroccan poultry sector is underpinned by investments totaling 15.3 billion dirhams, generating a turnover of 48 billion dirhams and roughly 181,000 direct jobs. It relies on a diverse and integrated industrial infrastructure, strengthening its role in food security and the national economy.
