Automotive Industry: Kenitra Hosts the 8th Edition of the International Automotive Competitiveness Exhibition
Under the High Patronage of His Majesty King Mohammed VI, Kenitra is hosting the 8th edition of the International Automotive Industry Competitiveness Show (SCIA 2026), a strategic event bringing together over 200 exhibitors from 12 countries.
Kenitra at the Heart of Africa’s Automotive Industry
Placed under the High Patronage of His Majesty King Mohammed VI, the eighth edition of the International Automotive Industry Competitiveness Show (SCIA 2026) has officially opened its doors in Kenitra. Organized by the Moroccan Association for Automotive Industry and Construction (AMICA), this major event showcases Morocco’s advancements in the automotive sector and its ambition to further enhance its international competitiveness.
A Strategic Turning Point for Moroccan Automotive Industry
SCIA 2026 marks a new phase in the evolution of the national automotive industry. Beyond the traditional subcontracting model, the sector is now shifting towards a global competitiveness mindset, integrating innovation, industrial performance, and value creation.
This transformation aligns with the dynamics of the new economic development model of the Kingdom and supports the global acceleration towards electric, connected, and smart vehicles.
Over 200 Exhibitors and Opportunities Exceeding One Billion Dirhams
Held from June 24 to 26, 2026, the show features more than 200 exhibitors representing 12 countries. The entire value chain of the automotive industry is represented, ranging from equipment manufacturers to suppliers of advanced technologies and innovative industrial solutions.
According to the organizers, the investment and commercial partnership opportunities identified at this edition are estimated to exceed one billion dirhams, underscoring the economic significance of this event for Morocco’s automotive ecosystem.
Kenitra, a Symbol of Morocco’s Industrial Success
The choice of Kenitra to host this event is highly significant. Over the years, the city has become one of the main industrial hubs of the Kingdom, largely due to investments made in the automotive sector and industrial infrastructure.
This evolution reflects the outcomes of the strategic vision pursued by the Kingdom to build a diverse, competitive, and export-oriented economy.
Morocco: Africa’s Leading Car Manufacturer
Thanks to national and international investments made in recent years, Morocco has established itself as the leading automotive hub on the African continent.
The Kingdom currently has a production capacity nearing one million vehicles per year, reinforcing its position among the most efficient industrial platforms in the region.
This performance is attributed to the quality of logistical infrastructures, the competitiveness of the local industrial fabric, and the gradual integration of new technologies related to future mobility.
An Industry Focused on the Future
Through SCIA 2026, Morocco reaffirms its commitment to enhancing its attractiveness to international investors and solidifying its role in the global transition towards more sustainable mobility.
The show thus serves as a strategic showcase for industrial innovations, new automotive technologies, and cooperation opportunities among the various stakeholders in the sector.
