Attijariwafa Bank Launches “Simple,” the First Moroccan Neobank
Attijariwafa Bank Launches Morocco’s First Neobank: "Simple."
Attijariwafa Bank has announced the launch of "Simple." in Casablanca, touted as Morocco’s first neobank. This innovative banking solution aims to consolidate account services, payment options, lifestyle features, and everyday services into a single mobile application.
This launch marks a significant step in the bank’s digitalization strategy, a decade after the introduction of L’bankalik.
A Super App Designed for Daily Use
"Simple." is a banking super app available on both iOS and Android platforms. The app delivers a fully mobile experience, designed to simplify banking operations and seamlessly integrate into users’ daily lives.
It enables account opening in just a few minutes through a digitized process that utilizes biometric recognition, eliminating the need for physical visits or paper forms.
An Accessible Model with Freemium Offerings
The neobank operates on a freemium model, featuring a free basic offer along with several premium plans tailored to customer needs.
The GO, PLUS, PRIME, and METAL plans allow each user to select their desired level of service, ranging from traditional banking operations to high-value-added services.
Integrated Banking and Everyday Services
Beyond traditional banking features, "Simple." incorporates several innovative services. The platform includes an instant payment system via QR code, secure virtual cards for online purchases, as well as digital savings and investment solutions.
The app also offers dedicated services for youth, travel, commercial discounts, and referral programs, aiming to create a comprehensive ecosystem around the user.
Simplified, Multichannel Account Opening
"Simple." breaks away from traditional banking models by allowing users to collect their bank card in supermarkets, at agencies, or have it delivered to their homes, with account activation handled through the app.
This hybrid approach combines digital convenience with a physical network, boasting over 7,000 points of contact across Morocco.
A Customer-Centric Vision
According to company executives, this neobank aims to meet the evolving expectations of customers, inspired by the standards set by major digital platforms: speed, fluidity, and personalization.
The goal is to transform banking into a more integrated part of everyday life, beyond just conventional financial services.
A New Milestone in Digital Banking in Morocco
With "Simple.", Attijariwafa Bank solidifies its leadership position in the transformation of the Moroccan banking sector. This initiative highlights the rise of digital financial services and the rapid evolution of banking practices in the Kingdom.
The neobank thus aligns with a broader movement towards modernizing the financial sector and fostering the growth of fintechs in Morocco.
