Stellantis: Deliveries Increase in Morocco Despite Regional Decline
Stellantis Reports Increased Vehicle Deliveries in Morocco Amid Regional Declines
Stellantis experienced a rise in vehicle deliveries in Morocco during the third quarter of 2026, defying the downward trend observed in the Middle East and Africa. In this region, the automotive manufacturer saw its volumes decline by 21% year-on-year, with 75,000 vehicles delivered compared to 95,000 during the same period in 2025. However, the group did not disclose specific figures on the growth recorded in the Moroccan market.
Morocco Resists Regional Volume Declines
In its results released on October 13, Stellantis emphasized that the increase in sales in Algeria and Morocco more than offset the declines experienced in the Gulf Cooperation Council countries, where automotive activity has been affected by regional tensions.
This positive development in Morocco occurs against a backdrop of contracted deliveries for the group in the Middle East and Africa. Over the course of a year, volumes in this region have diminished by approximately 20,000 vehicles.
The manufacturer did not specify the number of units delivered in Morocco between July and September or the corresponding growth rate. Nevertheless, the published data indicates that the Moroccan market, along with Algeria, helped mitigate the regional downturn.
Turkey Impacts Group Performance
The decline in volumes across the Middle East and Africa is primarily attributed to the state of the Turkish market. Stellantis reported a decrease of about 21,000 vehicles compared to the third quarter of 2025.
The group attributes this decline to the deterioration of the local market and a reduction in deliveries of imported vehicles. This situation arises ahead of the announced start of local production of small utility vehicles scheduled for October.
The challenges faced in Turkey have thus weighed on regional performance despite the growth in sales in Morocco and Algeria.
Deliveries Do Not Equate to Registrations
The figures communicated by Stellantis pertain to new vehicles billed to dealerships, distributors, or directly to private and professional customers. This metric measures the manufacturer’s commercial deliveries but does not necessarily correspond to final registrations in each market.
It also does not clarify the number of vehicles produced in Morocco or those exported from the Kénitra plant. Therefore, the announced growth pertains to commercial deliveries in the Moroccan market, without providing a direct measure of local industrial production.
This distinction is crucial for analyzing the manufacturer’s performance in Morocco, where commercial and industrial activities play complementary roles within its organization.
A Positive Trend Already Noted in the Second Quarter
The increase in deliveries in Morocco is not a new phenomenon. In its second-quarter results published in July, Stellantis already reported a rise in sales in the national market, driven by an improvement in local activity.
During the same period, the group’s volumes in the Middle East and Africa declined by 3%, equivalent to around 4,000 vehicles. The growth recorded in Algeria, where deliveries rose by about 8,000 units due to increased production of the Fiat Doblò, helped alleviate this decline.
These successive developments reaffirm the roles of the Moroccan and Algerian markets in Stellantis’s regional performance, even though detailed country-specific figures remain necessary for precisely measuring their contributions.
Kénitra: An Industrial Pillar for Stellantis in Morocco
Morocco holds an important position in Stellantis’s industrial organization in the Middle East and Africa. Alongside Turkey and Algeria, the Kingdom stands out as one of the primary production hubs for the group in this geographic area.
The Kénitra plant is central to this presence, producing various vehicles and mobility solutions of small dimensions intended for the domestic market and export.
It is essential not to confuse the increase in deliveries in the Moroccan market with a corresponding rise in production at the plant. The quarterly results released by the group do not specify the changes in local manufacturing or exports from the Moroccan site.
Global Deliveries Decline Slightly
On a global scale, Stellantis estimated its consolidated deliveries at 1.286 million vehicles in the third quarter of 2026, down from 1.3 million the previous year. This decline represents approximately 1%, equating to nearly 14,000 units.
The change is primarily due to decreased volumes in North America and the Middle East and Africa. However, growth in Europe has partially compensated for these challenges.
In the expanded European market, deliveries increased by 10% to 588,000 vehicles, adding 54,000 units. The group attributes this performance to electric models and the launch of new small vehicles. Vehicles from Leapmotor, a Chinese brand marketed under a joint venture controlled by Stellantis, accounted for 44,000 units, approximately 34,000 more than a year prior.
In North America, deliveries fell by 12% to 357,000 vehicles, down from 404,000 in the third quarter of 2025. Stellantis primarily links this decline to planned summer production interruptions at certain plants, notably for the Jeep Grand Cherokee and Compass models.
In South America, volumes remained nearly stable at 251,000 vehicles compared to 252,000 the previous year. In the Asia-Pacific region, there was a 6% drop to 15,000 units.
In this varied context, Morocco stands out among the markets that have contributed to limiting Stellantis’s regional downturn. Nevertheless, the absence of detailed data on domestic deliveries prevents a precise quantification of this contribution.
