The Future Leaders Challenge to Be Held in Ben Guerir, Morocco, on June 2 and 3, 2025: A Springboard for a New Generation of Hospitality Leaders Ahead of Major Global Events.
Ben Guerir, May 26, 2025
Morocco is set to host the national edition of the Future Leaders Challenge (FLC) on June 2 and 3, 2025, at Mohammed VI Polytechnic University (UM6P) in Ben Guerir. This two-day event will bring together over 150 of the brightest students, industry leaders, government representatives, and academic experts. They will tackle real-world strategic challenges in the hospitality and tourism sector, competing for a spot in the MEA Regional Finals (Middle East and Africa) in Dubai.
A Hub for Human Capital at the Intersection of Key Sectors
By bringing together academia, governmental bodies, and industry, the Future Leaders Platform fosters a community where education meets opportunity, preparing talents to meet the evolving demands of the sector. Through dialogue among school leaders, policymakers, and executives, the FLC Morocco ensures graduates are not only equipped to lead and innovate but also surpass international standards with vision and determination.
A Strategic Opportunity for Morocco
As the Kingdom prepares to host the Africa Cup of Nations and the FIFA World Cup 2030, these landmark events present an exceptional opportunity to position Morocco as a regional model of excellence in tourism, hospitality, and service. To rise to the occasion, it is essential to enhance local skills, professionalize careers in hospitality, and prepare a new generation of talent to exceed international expectations. The Future Leaders Challenge comes at a timely moment, serving as a concrete lever to accelerate the growth of this sector and contribute to Morocco’s sustainable appeal on the global stage.
Leadership in Action
At the heart of FLC Morocco is a Strategic Council consisting of senior executives, including Imad Barrakad (SMIT), Frédéric Feijs (Radisson Hotel Group), Hubert Ummels (Founder of FLC), Abbas Azzouzi (Experienciah Morocco), Raouf Ben Chedli (Hilton), Hamid Bentahar (President, National Confederation of Tourism CNT), Laila Bensouda (Madaëf Sports & Events), Joafar Mrhardy (TMSA), Souleymane Khol (Accor), and Karim Sentici (SHB). Their expertise ensures that the program remains closely aligned with national priorities and global best practices.
Catalyzing Transformation and Impact
Through practical workshops, expert panels, and the student challenge itself, participants will sharpen their strategic, operational, and cultural intelligence skills. A special meeting of the Alliance of Educational Institution Directors will also refine curricula to ensure they align with the industry’s future needs.
“In a globalized world, hospitality and tourism can be engines of economic growth, inclusion, and innovation—if we unite our efforts,” says Hubert Ummels. “The FLC brings together government, industry, educators, and young leaders around a shared agenda for human capital, rooted locally yet connected globally.”
Participate in the 2026 Edition of FLC Morocco
Registrations for the Future Leaders Challenge Morocco 2026 are now open. Spots are limited for this pivotal event for the nation.
Reserve your spot today: FLC Morocco Registration.
Stay connected: Follow the MEA Future Leaders Challenge on LinkedIn for updates and insights from our community of leaders.
About the Future Leaders Platform
The Future Leaders Platform is the leading platform that creates a community to tackle challenges in the hospitality and tourism sector worldwide. By connecting high-level students, educational leaders, industry executives, and government representatives, the platform aims to collaborate on region-specific strategic themes selected annually. Through impactful advocacy and development programs, we aspire to build a sustainable talent pool of qualified professionals, aligning education outcomes with industry needs and crafting a forward-looking strategy for human capital in the region.
