Stellantis: Deliveries Increase in Morocco Despite Regional Decline

Stellantis Reports Increased Vehicle Deliveries in Morocco Amid Regional Trends

Stellantis recorded a rise in vehicle deliveries in Morocco during the third quarter of 2026, defying the downward trend observed across the Middle East and Africa. In the broader region, the automaker saw its volumes decline by 21% year-on-year, with 75,000 vehicles delivered compared to 95,000 during the same period in 2025. However, the group did not disclose specific figures regarding the growth seen in the Moroccan market.

Morocco Resists Regional Volume Decline

In its results published on October 13, Stellantis highlighted that the increase in sales in Algeria and Morocco more than offset the downturn experienced in the Gulf Cooperation Council countries, where automotive activity has been affected by regional tensions.

This positive development in Morocco comes amid a contraction in the group’s deliveries for the Middle East and Africa. Year-on-year, volumes for this region have decreased by approximately 20,000 vehicles.

While the automaker did not specify the number of units delivered in Morocco between July and September, nor the corresponding growth rate, the published data indicates that the Moroccan market, together with Algeria, played a significant role in curtailing the regional decline.

Turkey Impacts Group Results

The decline in volumes within the Middle East and Africa is primarily attributed to the situation in the Turkish market, where Stellantis reported a drop of around 21,000 vehicles billed in comparison to the third quarter of 2025.

The group attributes this drop to the deterioration of the local market and a reduction in imports of foreign vehicles. This change comes just before the anticipated roll-out of local production for small utility vehicles, set to begin in October.

Consequently, the challenges faced in Turkey have weighed on regional performance, despite the increase in deliveries from Morocco and Algeria.

Deliveries Do Not Equal Registrations

The figures communicated by Stellantis refer to new vehicles billed to dealerships, distributors, or directly to private and professional customers. This indicator measures the automaker’s commercial deliveries but does not necessarily align with final vehicle registrations in each market.

Additionally, it does not provide insight into the number of vehicles manufactured in Morocco or the volumes exported from the Kénitra plant. Therefore, the reported growth pertains specifically to commercial deliveries in the Moroccan market, without offering a direct measure of local industrial production.

This distinction is crucial for analyzing the automaker’s performance in Morocco, where commercial and industrial activities play complementary roles in its organizational structure.

A Favorable Trend Observed in Q2

The increase in deliveries in Morocco is not a new phenomenon. In its Q2 results, published in July, Stellantis had already indicated a rise in sales in the national market, driven by a strengthening of local activity.

During the same period, the group’s volumes in the Middle East and Africa had decreased by 3%, amounting to about 4,000 vehicles. The growth recorded in Algeria, where deliveries rose by approximately 8,000 units thanks to increased production of the Fiat Doblò, helped mitigate this decline.

These successive developments affirm the importance of the Moroccan and Algerian markets in Stellantis’ regional performance, although detailed country-specific figures are still needed to accurately gauge their contributions.

Kénitra: An Industrial Pillar for Stellantis in Morocco

Morocco holds a significant position in Stellantis’ industrial organization within the Middle East and Africa. Alongside Turkey and Algeria, the Kingdom ranks among the primary production hubs for the group in this geographical area.

The Kénitra plant is a central component of this presence, producing various vehicles and small mobility solutions intended for both the domestic market and export.

However, the increase in deliveries in the Moroccan market should not be mistaken for a rise in production at the plant. The quarterly results published by the group do not clarify the trends in local manufacturing or exports from the Moroccan site.

Slight Decline in Global Deliveries

On a global scale, Stellantis estimated its consolidated deliveries at 1.286 million vehicles in the third quarter of 2026, down from 1.3 million a year earlier. This represents a decrease of about 1%, or nearly 14,000 units.

This shift is primarily due to falling volumes in North America and the Middle East and Africa, with growth in Europe partially offsetting these challenges.

In an expanded Europe, deliveries increased by 10%, totaling 588,000 vehicles, or an additional 54,000 units. The group cites the performance of electric models and the launch of new small cars as key drivers. The shared vehicles from Leapmotor, a Chinese brand marketed through a joint venture controlled by Stellantis, amounted to 44,000 units—around 34,000 more than the previous year.

In North America, deliveries dropped by 12% to 357,000 vehicles compared to 404,000 in the third quarter of 2025. Stellantis primarily links this decline to planned production stoppages in certain plants during the summer, notably affecting the Jeep Grand Cherokee and Compass models.

In South America, volumes remained nearly stable at 251,000 vehicles versus 252,000 a year ago. In the Asia-Pacific region, they fell by 6% to 15,000 units.

In this contrasting context, Morocco stands out as one of the markets that has helped limit the regional decline for Stellantis. However, the lack of detailed data on domestic deliveries prevents a precise quantification of this contribution.