Marrakech: Ryad Mezzour Calls on Merchants to Innovate in Response to Sector Changes
Here’s the translation of the provided French article into fluent, high-quality English:
Minister Calls for Innovative Solutions in Commerce Sector Transformation
On Monday, April 27, 2026, in Marrakech, Ryad Mezzour, the Minister of Industry and Commerce, urged merchants to develop new solutions to adapt to the profound transformations currently affecting the sector, particularly digitalization and the evolution of distribution networks.
Proximity Commerce: An Essential Player
Speaking at the opening of the National Commerce Forum, held under the High Patronage of His Majesty King Mohammed VI, the minister emphasized the central role of local merchants and small businesses, which hold a vital place in the economic and social fabric by ensuring accessibility for citizens and providing essential services.
Challenges of Digitalization and Costs of Electronic Payments
Regarding digital transition, Ryad Mezzour indicated that innovative solutions have been developed to meet the specific needs of Moroccan merchants. However, the adoption of electronic payments remains below expectations, despite merchants’ willingness to embrace this shift.
He attributed this situation to the slim profit margins for small traders on basic products, which range from 4 to 6%, while the costs associated with electronic payments can absorb up to 50 to 75% of these profits.
The minister also mentioned collaborative efforts with several partners, including Al Barid Bank, aimed at reducing these costs and making digital services more appealing—particularly for everyday transactions such as phone top-ups.
Modernizing Markets and Regulating the Sector
In terms of commercial infrastructure, the minister noted that Morocco has approximately 1,200 markets, with 289 currently undergoing rehabilitation, particularly in rural areas, as part of a phased approach before a broader rollout.
Towards Better Organization of Economic Activities
Mohamed Amine Souissi, Director of Digital Transformation and Skills Development at the Interior Ministry, highlighted that the reform of the sector aligns with High Royal Guidelines aimed at strengthening economic development and improving the business climate.
He emphasized the efforts made to regulate economic activities, explaining that a model guide for unregulated activities has been developed to simplify and harmonize procedures, classified into three categories: simple declaration, declaration with specifications, and prior authorization.
A Forum Dedicated to the “Moroccan Commerce 2030” Vision
Organized by the Ministry of Industry and Commerce in partnership with the Chamber of Commerce and professional organizations, this forum, themed “Moroccan Commerce 2030,” serves as a national platform for exchanging ideas about the sector’s transformations and its development prospects.
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