Mondelēz appoints Adyl Laraki to lead its operations in North-West Africa.
Mondelēz International Appoints Adyl Laraki as General Manager for Northwest Africa
Mondelēz International, the leading agribusiness conglomerate, has appointed Adyl Laraki as General Manager for Northwest Africa, effective October 1, 2026. He will be based in Casablanca, overseeing the company’s operations in Morocco, Algeria, Tunisia, and Mauritania.
With a presence in Morocco through brands such as Oreo and Bimo, the company aims to enhance the coordination of its activities in the region and continue its growth in these four markets.
Adyl Laraki brings over twenty years of experience from Procter & Gamble (P&G), where he held various commercial and managerial positions across Morocco, Northwest Africa, Europe, Australia, New Zealand, and Asia. He has also taken on roles in digital commerce in the Middle East and Africa.
Prior to joining Mondelēz International, he served as General Manager for Europe at OCP Nutricrops, where he played a key role in expanding the company’s activities in the region and evolving its offerings towards specialized, value-added solutions.
In his new role, Laraki will be responsible for coordinating activities across the four markets, enhancing synergies among local teams, and supporting regional growth. This appointment also reinforces Casablanca’s status as the operational hub for Mondelēz’s activities in Northwest Africa.
