Morocco Confirms Its Rise as an Attractiveness Hub for Electric Vehicle Investments

Morocco is solidifying its position as an appealing destination for investments in the electric vehicle (EV) sector and battery manufacturing. This insight comes from the World Investment Report 2026, released by the United Nations Conference on Trade and Development (UNCTAD), which ranks the Kingdom among emerging economies capable of making a significant impact in global electric mobility value chains.

Morocco Joins New Industrial Powers in Electric Mobility

According to UNCTAD, Morocco is now counted among the countries attracting international projects in the electric vehicle sector, alongside Brazil, India, Saudi Arabia, and Thailand. This shift occurs in a context where manufacturers are looking to diversify their production sites amidst changes in the global automotive industry.

The report highlights that this momentum is the result of a coherent industrial strategy pursued over the past two decades, enabling the Kingdom to progressively upgrade its offerings and integrate higher value-added activities.

A Long-term Industrial Strategy

UNCTAD believes that Morocco’s entry into electric vehicle battery manufacturing is not due to sporadic incentives but rather the culmination of a structured industrial policy.

The country has systematically implemented several programs aimed at strengthening its industrial fabric, including the National Pact for Industrial Emergence, the Industrial Acceleration Plan, and the new Investment Charter adopted in 2022. These reforms have enhanced Morocco’s competitiveness and attracted international investors.

A Multi-Billion-Dollar Battery Megaproject

Among the key projects mentioned in the report is the construction of a massive battery factory in the Rabat-Salé-Kénitra region, announced for 2024.

The initial investment is estimated at $1.3 billion, with a potential expansion capacity that could reach $6.5 billion in the long term.

The factory is expected to start with a production capacity of 20 GWh, gradually scaling to 100 GWh, marking a significant step for Morocco in producing strategic components for electric vehicles, particularly battery cells.

Morocco Strengthens Its Position in the Automotive Industry of the Future

In a global context characterized by the energy transition and the rise of green technologies, Morocco is leveraging several advantages to enhance its positioning:

• Geographic proximity to European markets
• An already robust automotive industry
• Modern industrial infrastructures
• An ever-expanding supply chain
• An increasingly attractive investment framework

According to UNCTAD, the experience gained by Morocco in the automotive sector serves as a crucial lever for developing a comprehensive ecosystem dedicated to electric vehicles, thereby attracting further investments in clean technologies.