Morocco-United Kingdom: Aiming to Double Trade and Bilateral Investment

On Tuesday, June 2, in Rabat, the Minister of Industry and Trade, Ryad Mezzour, and the British Minister of State for International Trade, Chris Bryant, expressed the mutual commitment of Morocco and the United Kingdom to double their trade exchanges and expedite bilateral investments. This ambition is based on the opportunities presented by the major structural projects currently underway in Morocco, as well as the preparations for the 2030 World Cup.
The 2030 World Cup: A Catalyst for Appeal and Transformation
At the opening of the Morocco-UK Business Forum held in Rabat and Casablanca, the British minister described the current period as a “window of opportunity” for the Kingdom, highlighting the strategic role of the 2030 World Cup in transforming infrastructures, enhancing the country’s attractiveness, and creating a lasting legacy.
He also noted that British companies are eager to assist Morocco in several key areas, including major event management, security, infrastructure, fan services, and post-event planning.
A Comprehensive Transformation Program in Morocco
For his part, Ryad Mezzour emphasized that the 2030 World Cup serves as a significant lever to improve transport and health infrastructures, as well as public facilities, in both host cities and across the national territory.
He clarified that Morocco is simultaneously implementing a vast territorial and economic transformation program over eight years, which includes developing road infrastructures, enhancing local services, and invigorating the local economic fabric.
The minister also stressed that the Kingdom aims to go beyond mere technology transfer by prioritizing partnerships based on investment, innovation, and competitiveness.
Towards Enhanced Economic Cooperation
According to British representative Ben Coleman, the main challenge lies in aligning the priorities of both countries. British companies are keen to better understand Morocco’s needs to effectively contribute to its development goals, while the Kingdom wishes to identify the most relevant British expertise.
He highlighted the importance of immediate needs related to major events (mobility, security, services), while also calling for a long-term strategic reflection.
Strong Participation from the British Private Sector
The forum brings together around 50 British companies operating in the sectors of infrastructure, transport, security, engineering, design, and professional services. Their participation reflects the growing interest of the United Kingdom in Morocco’s development projects.
This event aims to bolster bilateral cooperation and translate economic opportunities into concrete partnerships, amid a dynamic strategic relationship that is expanding between Rabat and London.



