Summer Holidays in Morocco: Hoteliers Ramp Up Promotions to Attract Moroccan Residents Abroad

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Tourism Professionals in Morocco Launch Major Promotional Campaign to Revitalize Summer Activities

Tourism professionals in Morocco are betting on an extensive promotional campaign to reinvigorate summer activities, amid a backdrop of declining tourist attendance linked to tensions in the Middle East.

According to various industry sources, hotels and travel agencies are offering substantial discounts of up to 50% to attract more vacationers during the summer season and to compensate for losses incurred in recent months.

MREs at the Heart of the Summer Strategy

This commercial push primarily targets Moroccans residing abroad and local tourists, regarded as a crucial lever to support national tourism activity.

In several seaside destinations such as Agadir, Essaouira, Tangier, Safi, and El Jadida, reservations are already on the rise as the summer holidays approach.

Rural Regions Also Aim to Attract Visitors

Rural and mountainous areas, particularly around Ouarzazate and the Al Haouz province, are also striving to attract visitors through tailored offers and improved tourist services.

In the Drâa-Tafilalet region, several establishments have initiated early discounts since spring to capture a broader clientele before the summer peak.

Marrakech Maintains High Rates

In contrast, Marrakech continues to display a strong tourism dynamic without resorting to significant price reductions. Hotels in the ochre city have recorded a high level of bookings since March and April, allowing them to maintain or even increase their prices for the summer season.

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