Revenue Increase and Strengthened Strategy
LEMO Reports Strong Growth with Nearly 2.5 Billion Dirhams in Revenue by September 2025
The Les Eaux Minérales d’Oulmès (LEMO) Group has affirmed its robust growth trajectory, recording revenues nearing 2.5 billion dirhams by the end of September 2025. This marks an 11.7% increase compared to the same period in 2024. This performance highlights the effectiveness of a strategy grounded in industrial excellence, operational rigor, and a strong capacity to adapt in an increasingly competitive market.
In the third quarter of 2025, revenues exceeded 1 billion dirhams, reflecting a 10.3% rise. This growth was bolstered by the consolidation of market shares across all of the group’s brands, especially the continued rise of Vitalya, which is notable for its functional water lines—Vitalya Boost and Vitalya Alcaline—being the first functional waters marketed in Morocco.
Investments reached 168.4 million dirhams in the third quarter alone, bringing the total to 431 million dirhams by the end of September 2025. This slight decrease compared to 2024 aligns with the timeline for deploying the group’s investment plan, particularly concerning the acquisition of new industrial equipment.
Meanwhile, the group’s net debt stood at 1.5 billion dirhams, down 1.9% year-on-year. This improvement underscores a well-managed financial strategy that balances strategic investments with a solid financial structure.
