Auto Hall Boosts Sales by Over 25% and Strengthens Its Automotive Market Share in Morocco
The Auto Hall group continues its expansion in the Moroccan automotive market in the first half of 2026, driven by increased demand and a rise in new vehicle sales. Its revenue has shown growth that surpasses the overall national market.
By the end of June 2026, the group’s consolidated revenue reached 3.365 billion dirhams, compared to 2.677 billion dirhams in the first half of 2025, marking a growth of 25.7%.
In the second quarter alone, the group generated around 1.744 billion dirhams in revenue, reflecting an increase of 18.6% year-on-year, confirming the positive momentum observed since the beginning of the year.
Over 13,000 Vehicles Sold
This performance is primarily attributed to the growth in sales of passenger vehicles and light commercial vehicles, which rose by 25.8% in the first six months of 2026.
In total, Auto Hall sold approximately 13,010 vehicles, benefiting from improved demand in the Moroccan market and the diversification of its offerings.
This progress has also strengthened the group’s position in the market. Its market share increased from 9.2% in the first half of 2025 to 9.9% by the end of June 2026.
This growth comes at a time when the Moroccan new vehicle market recorded an increase of 17.6% during the same period. Thus, Auto Hall has outpaced the overall market growth.
A Thriving Automotive Market
The group’s results occur within the context of a gradual recovery in the Moroccan automotive market, characterized by improved supply and demand, as well as the progressive renewal of the national vehicle fleet.
Major international events that Morocco is set to host in the coming years could also bolster demand, particularly through the development of infrastructure, transportation, and associated services.
Furthermore, Auto Hall is focusing on diversifying its activities to maintain this momentum. Its portfolio includes passenger vehicles, commercial vehicles, equipment, and various industrial activities related to the automotive sector.
This diversification enables the group to better capitalize on market developments and limit its dependence on a single activity, while enhancing its capacity to support future growth projects.
A Capital Increase of Nearly 250 Million Dirhams
To strengthen its financial resources, Auto Hall also launched a capital increase operation in July 2026, amounting to approximately 249.99 million dirhams.
This operation involves the issuance of 3,846,050 shares, priced at 65 dirhams per share. The subscription period extended from July 27 to August 17, 2026.
This initiative is expected to allow the group to consolidate its financial resources and support its development projects, particularly in a Moroccan automotive market poised for continued growth.
Auto Hall Strengthens Its Position
With a sales growth surpassing that of the market and an increasing market share, Auto Hall is reaffirming its momentum in the first half of 2026.
The group now aims to capitalize on market growth, diversify its offerings, and strengthen its financial capabilities to continue its development and solidify its standing among the leading players in automotive distribution in Morocco.
