Post-Sales Automotive: A 25 Billion DH Market in Morocco
Transforming the Moroccan Automotive Aftermarket: A £25 Billion Opportunity by 2026
According to the Interprofessional Automotive Group in Morocco (GIPAM), the Moroccan automotive spare parts and maintenance market is expected to be valued at 25 billion dirhams by 2026. This sector is currently undergoing significant transformation, and these developments will be highlighted at the upcoming EQUIP AUTO Morocco-MAT trade show, scheduled to take place from January 21 to 24, 2027, at the Casablanca Exhibition Centre (OFEC).
As Morocco strengthens its position as a key player in the automotive industry across Africa, the importance of the aftermarket sector continues to grow. Behind the production lines aimed at international markets, activities related to vehicle maintenance, repair, and parts distribution are evolving to meet the new demands of the national automotive fleet.
According to GIPAM, this market represents approximately 25 billion dirhams by 2026, underscoring the economic significance of a sector poised to support the changes within the automotive industry.
An Evolving Vehicle Fleet Transforming the Aftermarket
The growth of the vehicle population, the diversification of brands on the market, and advancements in engine technologies are gradually reshaping the sector’s needs. Alongside these changes, the rise of embedded technologies is requiring professionals to acquire new skills and appropriate equipment.
Consequently, maintenance and repair professions must integrate more advanced diagnostic solutions, enhance training programs, and evolve their services. This transformation presents significant challenges for spare parts distributors, repairers, equipment manufacturers, and all players within the automotive aftermarket.
EQUIP AUTO Morocco-MAT to Bring Professionals Together in Casablanca
Against this backdrop, Automotive Events Morocco (AEM) is organizing the next edition of EQUIP AUTO Morocco-MAT, to be held from January 21 to 24, 2027, at the Casablanca Exhibition Centre (OFEC), under the auspices of the Ministry of Industry and Commerce.
This event will gather both Moroccan and international companies operating in the automotive industry, covering equipment, distribution, aftermarket services, and more. The goal is to facilitate sectoral transformations, encourage exchanges among professionals, and foster business opportunities between Morocco, African markets, and international partners.
For Mohamed El Housni, president of GIPAM, and Philippe Baudin, president of the EQUIP AUTO trade show, the industrial development of Morocco must be paralleled with a concentrated focus on the maintenance and repair of a rapidly evolving automotive fleet.
In their joint statement, both leaders emphasize their commitment to bridging Moroccan and international expertise in order to support professionals, accelerate exchanges, and contribute to the development of the sector as well as new mobility solutions.
AEM: An Alliance of International Expertise and Local Roots
Automotive Events Morocco is a joint venture that combines EQUIP’AUTO SAS and GIPAM. This structure merges the international experience of EQUIP’AUTO in organizing professional automotive trade shows, including those in Paris, regional venues, and abroad since 1975, with GIPAM’s deep understanding of the Moroccan market.
Established in 2017, the Interprofessional Automotive Group in Morocco is an independent, non-profit association that brings together key operators across the automotive aftermarket value chain. It actively works to enhance market structuring, transparency, and security through advocacy, standardization, training, and sector monitoring efforts.
GIPAM also initiated the MAT (Moroccan Automotive Technologies) trade show and is a member of the Moroccan Automobile Federation. Through EQUIP AUTO Morocco-MAT, the organizers aim to promote the professionalization of a market that has become strategic for Morocco’s automotive ecosystem.
