ALEPH HOSPITALITY OPENS A REGIONAL OFFICE IN MOROCCO AND APPOINTS A NEW COUNTRY MANAGER
As part of its growth strategy in the region, Aleph Hospitality has appointed Abdellah Essonni as the Regional Vice President for North Africa.
Aleph Hospitality, the largest independent hotel management company in the Middle East and Africa, announced today the opening of its regional office in Casablanca, Morocco, under the leadership of Abdellah Essonni, the Regional Vice President for North Africa.
To enhance its regional expertise and ability to respond to hotel owners’ needs, Aleph Hospitality plans to open four new regional offices in 2026. The inauguration of the Casablanca office marks a key milestone in this expansion and will serve as a strategic hub for the group’s growing operations in North Africa. The company also plans to strengthen its teams in Morocco over the course of the year.
As the principal representative of the group in the region, Abdellah Essonni will be tasked with overseeing Aleph Hospitality’s operations in North Africa. With over 35 years of experience in hotel management, he previously served as General Manager of Saudi Hospitality Company (a subsidiary of the PIF) and as General Manager of Abjar Hotels International in Dubai. He has also held positions as Chief Hospitality Officer at Maad International and General Manager responsible for Asset Management at Actif Invest in Morocco. Additionally, he has held senior management roles at major international brands across four continents.
“This is an exciting time to be part of this journey. Aleph Hospitality’s portfolio is experiencing consistent growth, and the opening of the Casablanca office marks an important step in strengthening our regional presence. I am thrilled to contribute to the ongoing development of Aleph Hospitality in North Africa, while delivering outstanding results for our hotels and partners,” said Abdellah Essonni.
