ASMEX establishes seven commissions to enhance support for Moroccan exporters.

The Moroccan Exporters Confederation (ASMEX) is strengthening its organization for the 2026-2028 mandate by appointing the presidents and vice-presidents of its seven thematic commissions. This new structure aims to support the development of national exports and sustainably expand the base of exporting companies.

Announced on November 11, 2026, in Casablanca, this reorganization is part of the ongoing implementation of the roadmap adopted during the first board meeting of the term, which took place on July 14. Under the presidency of Sonia Mezzour, ASMEX intends to translate its strategic directions into concrete actions that will benefit Moroccan businesses.

The new roadmap is built around three priority axes: removing obstacles to exportation, strengthening financing and risk coverage mechanisms, and supporting companies in their international development, particularly through economic intelligence, data, and digital tools.

This initiative also aligns with the national ambition to increase the number of active exporting companies to 10,000 by 2030, with a special focus on small and medium-sized enterprises (SMEs) with export potential, companies established in various regions, and first-time exporters.

The appointed officials were selected based on their experience, skills, and familiarity with ground realities. The team comprises business leaders, experts, and new profiles that reflect the diversity of the Moroccan export fabric.

The seven commissions are organized as follows:

• Financing and Export Risk Coverage: Hicham Zaki, President, and Khaoula Ramdi, Vice-President.
• Standards, Compliance, and Decarbonization: Rik De Buyserie, President, and Amine El Baroudi, Vice-President.
• Logistics and Trade Facilitation: Youssef Ahouzi, President, and El Mootamid Abbad Andaloussi, Vice-President.
• Economic Intelligence, Digital Media, and Markets: Nasserddine Belghiti, President, and Mamoun Tahri Joutei, Vice-President.
• Expanding the Export Base: Amine Berrada Sounni, President, and Afaf Saaidi, Vice-President.
• Sectors and Sectoral Competitiveness: Karim Mansour Dahbi, President, and Reda Afsahi, Vice-President.
• Strategic Partnerships: Ilias El Fali, President, and Philippe-Edern Klein, Vice-President.

These commissions will be responsible for relaying the challenges faced by companies, identifying levers to enhance their competitiveness, and proposing operational measures in collaboration with public authorities, institutional partners, and financing actors.

Each commission is expected to present a work program and report to the Executive Bureau on the actions undertaken and the results achieved. Their efforts will particularly focus on supporting SMEs with export potential and companies seeking to access international markets for the first time.

On this occasion, Sonia Mezzour reiterated ASMEX’s commitments to its members: to inform, guide, facilitate, connect, support, and represent. She also called for a collective mobilization of all export stakeholders to make internationalization a sustainable lever for value creation, growth, and employment in Morocco.

Through this new organization, ASMEX aims to strengthen its role among exporters and contribute to overcoming the obstacles that hinder the international development of Moroccan companies.