New Leadership for Waste Valorization Coalition in Morocco

The Coalition for Waste Valorization (COVAD) has announced the appointment of Mounir El Bari as its president, a move aimed at bolstering the transition towards a circular economy and sustainable waste management in Morocco.

This nomination comes at a time when environmental issues are accelerating, highlighting the need for innovative solutions in waste valorization and ecological footprint reduction.

A Fresh Momentum for the Circular Economy

With this new governance structure, the Coalition aims to strengthen its role in promoting practices related to recycling, energy recovery, and sustainable resource management. The goal is to support businesses, local communities, and institutional actors in developing a more environmentally friendly economic model.

Waste Valorization: A Strategic Challenge

The waste management and valorization sector is increasingly central to Morocco’s environmental and industrial policies. In response to the growing volumes of waste produced and climate challenges, stakeholders in the sector are increasingly focusing on:

• Recycling raw materials
• Transforming waste into energy
• Reducing landfill use
• Developing green sectors

Strengthening Cooperation Between Public and Private Sectors

COVAD also seeks to enhance dialogue among businesses, public authorities, and local communities to accelerate the structuring of recycling sectors in Morocco. Cooperation among different actors is seen as essential to achieving national objectives for sustainable development and ecological transition.

Significant Economic Potential

Beyond environmental considerations, the circular economy also represents a lever for economic growth and the creation of green jobs. The development of activities related to collection, sorting, recycling, and valorization opens up new industrial and technological opportunities for the Kingdom.

Morocco Accelerates Its Ecological Transition

This nomination comes as Morocco ramps up initiatives related to sustainability, energy transition, and environmental protection. The country aims to strengthen its regional positioning in sectors tied to green technologies and the circular economy.

Ambition for Modernizing Waste Sectors

Under Mounir El Bari’s leadership, the Coalition is expected to continue its efforts to modernize waste management systems and foster a more structured ecosystem around resource valorization. The goal is to contribute to building a more sustainable development model that balances economic performance with environmental protection.