Tesla Accelerates Its Development in Morocco with a New Space in Marrakech
Several months after its official entry into the Moroccan market and the opening of its first center in Casablanca, Tesla is continuing its expansion in the kingdom. The American manufacturer is preparing to open a new facility in Marrakech, while enhancing its lineup with Performance versions of the Model 3 and Model Y.
Starting on July 13, 2026, Tesla will welcome visitors to a temporary space set up at the Mövenpick Hotel Mansour Eddahbi on Mohammed VI Avenue in Marrakech. This showroom will allow the public to explore different models from the brand, take test drives, and customize their vehicles to suit their preferences.
This new establishment is part of Tesla’s development strategy in Morocco, which aims to strengthen its proximity to customers and support the growth of the electric vehicle market.
At the same time, the manufacturer is launching the Performance versions of its two flagship models. More than just a power boost, these new variants feature technical enhancements designed to deliver a sportier and more dynamic driving experience.
The Model 3 Performance showcases high-level performance with a 0 to 100 km/h acceleration in just 3.1 seconds, a top speed of 262 km/h, and a range of up to 561 kilometers according to the WLTP cycle.
This vehicle also benefits from a reworked chassis, adaptive suspension, and Track Mode, which improves traction management and dynamic behavior on both road and track.
Visually, this version stands out with a carbon fiber rear spoiler, red brake calipers, and 20-inch wheels that enhance its sporty character.
The interior features heated and ventilated sport seats that provide better support while maintaining the comfort level that the brand is known for. The Model 3 Performance is available in Morocco starting at 599,990 dirhams.
