The Spanish hotel group Barceló accelerates its acquisitions in Morocco.

Spanish Hotel Giant Barceló Expands Presence in Morocco Amid Record Financial Results

The Spanish hotel giant Barceló is strengthening its foothold in the Moroccan market through an international expansion strategy supported by record financial results. The group concluded the year 2025 with historic performance and continues to invest in new real estate assets in Morocco.

Strong Financial Growth

Barceló recorded a revenue of €7.86 billion in the last fiscal year, with a net profit of €313.4 million, marking a 4% increase. This performance is attributed to particularly strong global tourism dynamics, with over 1.52 billion travelers recorded in 2025.

This growth has allowed the group to generate substantial liquidity and report a negative net financial debt, thereby enhancing its investment capacity.

A Targeted Expansion Strategy in Morocco

Thanks to its solid financial standing, the group has intensified its development operations with 33 new openings internationally. Morocco is among the priority markets, alongside France, Italy, and Mexico, following the recent acquisition of new hotel assets.

The group plans to maintain this momentum in 2026, with an estimated investment plan of €350 million aimed at purchasing and renovating new establishments, while adhering to sustainability standards recognized by the Global Sustainable Tourism Council.

Organizational Restructuring and Strategic Transition

This expansion phase is also accompanied by a transition in the group’s governance, marked by the appointment of Simón Pedro Barceló as Executive Adviser. A new organization has also been established to oversee activities in Latin America.

Employing nearly 38,600 staff, the group is undergoing a generational transition while reinforcing its social commitments, having invested over €3 million through its foundation into impactful social projects.