Rest Areas, Toll Booths, Services: New Developments on Moroccan Highways

Here’s the translated article in fluent, high-quality English:

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In a bid to adapt its network to the challenges posed by climate change and the major sporting events scheduled for 2030, the highway operator has partnered with the European Investment Bank. This agreement entails the allocation of approximately €300 million to enhance the resilience of transportation routes.

The operator is now eager to translate its sustainability commitments into tangible, measurable actions on the ground. It has recently launched a call for proposals to recruit an expert consulting firm that will lead this transition over a six-month period, fundamentally involving all activities of the group and its technical subsidiary.

The project will unfold in five major phases. Initially, specialists will assess the current approach to ensure it aligns perfectly with the United Nations’ objectives before drafting a charter of commitments. The internal organization will also be restructured to optimize decision-making and streamline dialogue with all partners.

Next, teams will design a rigorous operational roadmap that outlines specific targets, performance indicators, and strict deadlines for each area, all monitored from a comprehensive dashboard.

This novel framework will be tested in real-world conditions. It will be implemented at the company headquarters, at five strategic toll stations distributed across various routes in the country, and also at six rest areas managed by leading fuel distributors, including Afriquia, Winxo, and TotalEnergies. These locations will undergo evaluations and concrete improvement plans.

Upon completing this initiative, the company will centralize all its data to publish its very first non-financial report, ensuring total transparency to the public while adhering to the highest global standards.

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