Attijariwafa Bank Leverages Artificial Intelligence to Accelerate Banking Innovation.
The group Attijariwafa bank is advancing its digital transformation by placing artificial intelligence at the heart of its innovation strategy. Through its dedicated innovation structure, Wenov, in partnership with the consulting firm Onepoint, the bank recently concluded the sixth edition of the program “Wenov Think & Make x AI Center”, focused on developing innovative solutions for the banking sector.
Taking place in Casablanca on June 30, 2026, this event marks the culmination of a year-long program that engaged group employees in projects aimed at addressing the new challenges of the banking industry through artificial intelligence technologies.
Five Innovative Projects to Transform Banking Services
At the conclusion of the program, five projects were presented to the executive committee members of Attijariwafa bank. The selected initiatives were chosen based on their operational impact, feasibility, and potential for large-scale deployment within the group.
The developed solutions span several strategic areas, including enhancing customer experience, optimizing employee experience, combating fraud, managing risks and compliance, as well as improving operational efficiency.
A Collaborative Innovation Approach
Throughout the program, Onepoint supported the teams in structuring the projects, from idea selection to business model design, profitability assessment, and preparation of final presentations, in collaboration with Wenov and the group’s artificial intelligence center.
The most promising projects are expected to be gradually integrated into the bank’s internal processes over the coming months, as part of its digital transformation roadmap.
Artificial Intelligence for the Bank of Tomorrow
Through this initiative, Attijariwafa bank reaffirms its commitment to making artificial intelligence a key lever for innovation. By leveraging the skills of its employees and fostering collective intelligence, the group aims to develop new services, enhance customer experience, and strengthen its competitiveness in a rapidly evolving banking sector.
