Minth Group Chooses Morocco to Strengthen Its Production for Europe
Morocco Continues to Attract Leading Global Automotive Equipment Suppliers
Morocco is increasingly becoming a magnet for major international automotive equipment manufacturers. The latest company to announce its establishment in the Kingdom is the Chinese firm Minth Group, which plans to set up a production base dedicated to complete sealing systems, primarily for the European market.
The announcement, made on Tuesday, August 25, comes as the group accelerates its development in the Europe, Middle East, and Africa (EMEA) region, which has become one of its main growth drivers.
A Strategic Location in the Tangier Region
According to several recruitment offers released alongside the announcement, the project will be located in the Tanger-Tétouan-Al Hoceïma region, with a clear preference for an industrial zone in Tangier.
Minth describes this new facility as a tool to expand its European operations in complete sealing systems.
The group already has an extensive industrial and commercial network globally. The new Moroccan establishment will complement its operations, which are also present in China, North America, Europe, and Asia.
The choice of Tangier is particularly strategic, given Morocco’s proximity to European markets and the Kingdom’s increasing significance in automotive supply chains.
Sealing Systems at the Core of the New Site
The new Moroccan base will be connected to Minth’s activities focused on metal components and finishing elements.
This branch includes complete sealing systems, mechatronic structures, and various functional parts intended for automotive manufacturers.
Certain job postings also indicate a demand for expertise in plastic injection and painting. These needs could imply a broader industrial scope in the future, although current documents identify sealing systems as the primary focus of the forthcoming facility.
Minth Supports the Rise of Electric Vehicles
This establishment comes at a particularly favorable time for the Chinese equipment manufacturer.
In the first half of the year, Minth commenced mass production of a complete sealing system for a Renault model marketed in Europe.
However, the group has not specified whether this order will be produced directly in Morocco. The timing of the two announcements does not establish a direct link between the Renault program and the future Tangier plant.
Additionally, some parts used in this program involve recyclable materials, replacing previously non-recyclable components. Minth views this evolution as a means of reducing the carbon footprint of its products.
Europe Already Accounts for Over a Third of Revenue
The group’s development in Morocco coincides with an increasingly significant presence in Europe.
Minth Group reported a revenue of 13.408 billion yuan in the first half of the year, approximately 18.5 billion dirhams, marking a 9.1% year-on-year increase.
The EMEA region alone generated 4.937 billion yuan, nearly 6.8 billion dirhams, compared to 4.257 billion yuan a year earlier.
This regional activity has thus grown by 16% and now accounts for 36.8% of the group’s global revenue.
The European Electric Vehicle Market Fuels Growth
Minth attributes this growth to several factors, including the rise of electrified vehicles in Europe, the development of local production of battery housings, and the increasing frequency of orders secured in previous fiscal years.
The European electric vehicle market is indeed experiencing robust growth. Data from the European Automobile Manufacturers Association (ACEA), referenced by the group, indicates that 1.608 million fully electric vehicles were sold in the first half of the year, representing a 35.1% increase.
Conversely, sales of vehicles with internal combustion engines declined by 16.5%, reaching approximately 2.21 million units.
This trend is prompting equipment manufacturers to adapt their industrial capacities to accommodate new generations of vehicles and components.
Morocco Becomes Part of Minth’s European Industrial Framework
With its Moroccan establishment, Minth continues its strategy to bring production closer to its main markets.
The group already has research, design, production, and marketing centers in several countries, including France, Germany, Poland, Serbia, the Czech Republic, the UK, and Turkey, as well as Canada, the USA, Mexico, Thailand, Japan, and South Korea.
Minth also reports that the majority of its European and North American orders are now produced as close to the destination markets as possible.
In this strategy, Morocco holds an interesting position due to its geographical proximity to Europe and its automotive ecosystem, which is already well-integrated into international production chains.
Tangier Confirms Its Attractiveness for the Automotive Industry
The arrival of Minth Group further enhances the appeal of Tangier as an industrial platform geared towards the automotive sector and export.
The development of this new production base could allow the Chinese group to respond more swiftly to the needs of its European clients while optimizing its logistics chains.
For Morocco, this establishment primarily serves as a renewed sign of confidence in its automotive industry and industrial infrastructure. It also reaffirms the commitment of international equipment manufacturers to strengthen their presence in the Kingdom to serve the European market directly.
As the transition to electric vehicles accelerates, Morocco could continue attracting new investments related to batteries, automotive components, and electric mobility technologies.
