Oulmès Mineral Waters: Ten Years of Successful Partnership in Benin
Mineral Waters of Oulmès Celebrate a Decade of Partnership with ETE Bénin
The Mineral Waters of Oulmès proudly mark ten years of partnership with ETE Bénin, their Benin subsidiary, a cornerstone of their development strategy in Sub-Saharan Africa. This collaboration, based on sharing expertise and enhancing local capacities, signals a new phase of growth with the development of the Gakpé industrial site.
Ten Years of Cooperation Between Oulmès and ETE Bénin
The Mineral Waters of Oulmès celebrated in Casablanca the decade-long partnership with ETE Bénin, attended by Miriem Bensalah Chaqroun, Vice President and Managing Director of Oulmès Mineral Waters; Christian Mondjannagni, CEO of ETE S.A.; and executives and board members from both organizations.
This ceremony marked a significant milestone in the development of this partnership, which relies on complementary expertise, knowledge transfer, and trust in African human and entrepreneurial skills.
Beyond its economic dimension, this partnership reflects a shared commitment to contribute to the continent’s industrial development through local investments and the promotion of African resources and talent.
Fifa de Sainte Luce: A Brand Making Its Mark in Benin
Over the past decade, ETE Bénin has progressively bolstered its capabilities, diversified its offerings, and solidified its presence in the local market. This evolution is notably illustrated by the rise of Fifa de Sainte Luce, which has become a leading brand in Benin.
This success demonstrates the partnership’s ability to develop brands that are solidly rooted in their economic environments while meeting the expectations of local consumers.
It also reflects the ambition of both groups to build a sustainable presence in African markets, leveraging local skills and improving the management of production and distribution channels.
The Gakpé Industrial Site Opens a New Phase of Development
The celebration of this tenth anniversary comes as the partnership reaches a new milestone with the development of the Gakpé industrial site in Benin.
This project aligns with a shared ambition to strengthen local industrial capacities, accelerate innovation, and prepare for the production and commercial deployment of new brands from the Mineral Waters of Oulmès portfolio.
Through this new infrastructure, the partners aim to consolidate their industrial footprint in Benin and gradually expand their market presence, thereby creating new growth opportunities.
An African Ambition Based on Co-Development
This cooperation fits into a vision for continental development grounded in partnerships among African actors, skills sharing, and local value creation. It also aligns with the principles outlined in the Vision of His Majesty King Mohammed VI, which emphasizes South-South cooperation, co-development, and leveraging Africa’s potential at the heart of the continent’s dynamics.
Ten years after launching this partnership, the Mineral Waters of Oulmès and ETE Bénin share a common ambition: to foster the emergence of strong, competitive African brands that are sustainably anchored in their markets.
By enhancing their industrial capabilities and expanding their brand portfolio, the two partners are committed to continuing their development in Sub-Saharan Africa while contributing to creating a positive economic and social impact for territories and communities.
