Fès-Meknès Launches “Product of My Region” Initiative to Strengthen Local Industrial Integration
The Fès-Meknès Region Takes a Step Forward in Industrial Development with the Launch of "Product from My Region" Digital Platform
The Fès-Meknès region is embarking on a new chapter in its industrial development with the official launch of the digital platform "Product from My Region." This initiative aims to strengthen relationships between industrial businesses, encourage local partnerships, and foster the creation of added value at the regional level.
The platform was showcased on Thursday in Fès during a meeting organized by the Fès-Meknès Regional Investment Center (CRI), in partnership with the Wilaya and the Regional Council. This initiative is part of a broader effort to better connect economic players and enhance the synergies between production units.
During the event, Khalid Aït Taleb, the wali of the Fès-Meknès region and governor of the Fès prefecture, emphasized that this initiative aligns with royal directives calling for the development of new economic strategies and enhancing the private sector’s contribution. He particularly stressed the importance of moving beyond isolated operations of industrial units towards a collaborative approach focused on local partnerships and better utilization of regional resources.
Yassine Sabri, Director General of the CRI Fès-Meknès, presented the platform as a tool for mapping regional industrial flows based on data concerning purchases and production declared by participating companies.
The initiative also seeks to add value to industrial by-products by promoting their reuse as raw materials in other production activities. It is built on four main pillars: connecting economic players, developing industrial ecosystems, securing local supplies, and improving the business climate.
Furthermore, the platform includes two analytical engines designed to identify cooperation opportunities among businesses within the same sector and to encourage synergies between different sectors, including agro-food, textiles, leather, construction materials, mechanics, metallurgy, and packaging.
Additionally, the Regional Investment Center has established a support service called "Quick Path," accessible directly from the platform. This service offers personalized assistance in eight areas, including land issues, financing, administrative procedures, supply, logistics, and innovation.
Discussions also covered ways to develop industrial subcontracting and strengthen reliance on regional suppliers. In this regard, Omar Tajmouati, President of the CGEM Fès-Meknès, reminded attendees that local sourcing serves as a lever for competitiveness, particularly through the reduction of logistics costs and delivery times, all while ensuring adherence to quality standards.
Hamza Benabdellah, President of the Chamber of Commerce, Industry, and Services of Fès-Meknès, praised this initiative, which aims to minimize reliance on external sourcing when necessary industrial products and technical services are already available locally.
At the conclusion of the meeting, a call was made for industrial businesses in the region to join the platform and transform local economic synergies into concrete development opportunities.
