Marrakech Zahria 2026: An Edition Marked by Renewal

Marrakech Welcomes the 14th Edition of the "Zahria of Marrakech" Flower Festival

The city of Marrakech is set to host the 14th edition of the "Zahria of Marrakech," the season dedicated to the bitter orange blossom, organized by the Muniya Association in partnership with national institutions from March 22 to April 12, 2026. This year’s theme is "renewal," taking place in an exceptional natural setting and under a new legislative framework aimed at enhancing the protection of Moroccan heritage.

An Exceptional Spring Reviving Nature

The Marrakech region has experienced unprecedented rainfall, rejuvenating the natural landscape after years of drought, in what can be described as a "spring of miracles." This transformation is evident in the bitter orange trees, now adorned with brilliant white flowers that fill the air with their delightful fragrance.

The bitter orange blossom not only represents a natural phenomenon but also symbolizes the cycle of life and renewal: on the same tree coexist the fruits of the past, the buds of the future, and the flowers of the present, illustrating the continuity of time.

A Rich Cultural Program Across the Region

To celebrate this season, the "Zahria of Marrakech" offers a diverse program of cultural and artistic activities that will take place in various areas of the region. The goal is to bring this heritage closer to a broader audience and to strengthen its presence in society.

International Recognition Enhancing Heritage Value

This season has an international dimension since it has been inscribed on the list of the intangible cultural heritage of the Islamic world (ICESCO), reflecting its historical and cultural significance. The Muniya Association is also working towards its inclusion in the UNESCO World Heritage list, an initiative aimed at bolstering its international stature.

A New Law for Heritage Protection in Morocco

The discussion surrounding Law 33-22, adopted in June 2025, marks a pivotal moment in this edition, representing a significant advancement in civil society’s involvement in heritage protection. This law aims to enhance coordination among relevant institutions and stakeholders to ensure effective and sustainable protection of cultural heritage.

Additionally, an announcement will be made regarding the creation of a committee of experts comprising specialists in architecture, urban planning, and heritage, aimed at preserving the "riad" as a key element of Marrakech’s architectural identity.

A Mobile Season Extending to Universities and Rural Areas

For the first time, this season will extend beyond the walls of the medina to include academic institutions and rural areas, such as Mohammed VI Polytechnic University, Cadi Ayyad University, the city of Kelaa des Sraghna, and the Setti Fatma region in the High Atlas Mountains.

The activities will feature scientific meetings and sensory workshops involving experts in perfumery and aromatherapy, thereby reinforcing the academic and practical dimensions of the event.

Diverse Activities Over 22 Days

This edition’s program encompasses several cultural activities, including:

• Distillation ceremonies of orange blossom water in historic and cultural venues.
• Workshops on traditional weaving and bread-making.
• Storytelling performances showcasing traditional folklore.
• Literary and intellectual meetings.
• Tributes to outstanding figures in culture and architecture.

Muniya Association Marrakech: A Commitment to Living Heritage

The Muniya Association Marrakech continues its efforts to preserve and promote Moroccan heritage, making the "Zahria" a platform for cultural and social renewal. This edition solidifies Marrakech’s status as a global capital of living heritage and its ambition to strengthen its presence in humanity’s collective memory.