XCMG Strengthens Its Presence in Morocco and Targets Major Projects for 2030
Chinese construction and mining equipment giant XCMG Construction Machinery is accelerating its establishment in Morocco. The group has recently reinforced its presence in the Kingdom by setting up a 100% owned subsidiary in Casablanca, named XuGong Maroc, which will now serve as a platform for its commercial and technical activities.
With a capital of 900,000 dirhams, this new entity is specifically authorized to import, export, sell, and lease various types of heavy machinery and equipment. It will also provide technical services related to their operation.
XCMG Positions Itself for Major Moroccan Projects
This establishment comes at a time when Morocco is accelerating its investments in infrastructure and preparing several large-scale projects in anticipation of the 2030 World Cup, which the Kingdom will co-host with Spain and Portugal.
XCMG has already made its mark on one of the country’s most iconic construction sites. The company announced last March the deployment of ten tower cranes at the Grand Stade Hassan-II project, including eight XGT360E-20S1 models and two XGT800-40S models.
The Chinese group also mobilized a specialized team to ensure the installation, adjustment, maintenance, and technical support of the equipment deployed at the site.
With the creation of XuGong Maroc, XCMG now has a local structure enabling it to directly develop its sales, rental, and technical services activities.
Local Presence Set to Expand
Until now, the Chinese group primarily operated in Morocco through the marketing of its equipment and support for major construction projects. The new subsidiary thus marks a significant evolution in its strategy.
Established as a single-member limited liability company, XuGong Maroc encompasses a wide range of activities, from import and export to the purchase, sale, and rental of construction and transportation equipment.
The company is also integrated within XCMG’s international framework among structures dedicated to sales, operations, and services. Its accounting is conducted in dirhams, while its primary revenues and recurring expenses are carried out in Moroccan currency.
For the moment, XCMG has not disclosed any financial data or workforce specifics concerning its Moroccan subsidiary. The group still considers its financial contribution to be limited, which is explained by the recent nature of this establishment.
From Cranes to Mining Equipment
XCMG’s presence in Morocco is not limited to construction cranes. The manufacturer offers a particularly broad range that includes excavators, loaders, bulldozers, road equipment, mining machinery, foundation machines, concrete equipment, aerial work platforms, trucks, and handling equipment.
The group also participated in a specialized trade show held in Casablanca focused on mining machinery and construction equipment. At this event, XCMG showcased six major families of equipment and announced an order for six sets of machinery.
This activity is part of a Moroccan market driven by infrastructure, construction, major industrial projects, and investments linked to upcoming international sporting events.
International Activities Becoming Dominant
XCMG’s expansion in Morocco comes primarily amidst robust growth in its international activities.
In the first half of 2026, the Chinese group reported a revenue of 61.247 billion yuan, approximately 84.59 billion dirhams, representing an increase of 11.75% year-over-year.
Revenue generated abroad reached 30.917 billion yuan, nearly 42.70 billion dirhams, marking a growth of 21.03%. International sales now account for 50.48% of the half-year revenue, compared to 46.61% a year earlier.
For the first time, sales made outside of China have surpassed those recorded in the domestic market.
In China, XCMG generated a revenue of 30.330 billion yuan in the first half, which equals about 41.89 billion dirhams, up 3.65%.
XCMG is also Accelerating Research
Despite the growth of its activities, the net profit attributable to the group’s shareholders fell by 9.09%, to 3.962 billion yuan, approximately 5.47 billion dirhams.
Simultaneously, XCMG continues to invest heavily in innovation. Its research and development expenditures reached 3.296 billion yuan in the first half of 2026, nearly 4.55 billion dirhams, up 25.07% year-on-year.
Earthmoving equipment remains the group’s primary activity, with revenues of 21.749 billion yuan, followed by lifting machines and mining equipment.
Casablanca Fits Into a Global Strategy
Morocco thus joins an increasingly significant international network for XCMG. The Chinese group has recently established new entities in France, Kyrgyzstan, Nigeria, and Indonesia.
The opening of XuGong Maroc in Casablanca confirms the manufacturer’s commitment to strengthening its direct presence in foreign markets.
For the Kingdom, this presence could also become increasingly important as construction projects and initiatives related to the 2030 World Cup multiply. XCMG now has a local base to support these investments and respond directly to the needs of the Moroccan market.
