Africa Sports Expo 2025: Casablanca at the Heart of African Sports
Africa Sports Expo 2025: Casablanca Set to Host Africa’s Premier Sports Event
From December 18 to 20, 2025, Casablanca will welcome the fourth edition of the Africa Sports Expo, an event that has become a staple in the sports calendar, recognized as the largest sports trade show in Africa. This upcoming edition promises to be the most ambitious yet, marking a pivotal moment in the event’s development.
Following a remarkable 2024 edition that attracted over 25,000 visitors, the 2025 expo confirms an unprecedented surge in interest. According to the organizers, 180 exhibitors from 20 countries will participate, highlighting the growing appeal of this continental showcase.
Mehdi Sekkouri Alaoui, the event organizer and president of the Moroccan Federation of Sports Professionals (FMPS), stated, “Africa Sports Expo is not just an exhibition platform. It is a space for strategic exchanges for all those who see sports as a major economic, social, and educational lever.”
For three days, Casablanca will transform into the capital of African sports, bringing together decision-makers, federations, institutions, athletes, entrepreneurs, and major international brands to explore the innovations that are shaping the future of sports on the continent.
This edition also stands out for its enhanced international presence, with France as the guest of honor—symbolizing the growing synergies between African and European sports ecosystems.
Organized alongside the 2025 Africa Cup of Nations, the Africa Sports Expo aims to position Casablanca as a genuine continental sports hub. The expo aspires to be a strategic space for opportunities, networking, and reflection for stakeholders in African football and the broader sports industry.
