Africa Sports Expo 2025: Casablanca at the Heart of African Sports
Africa Sports Expo 2025: Casablanca is gearing up to host the 4th edition of the “Africa Sports Expo” from December 18 to 20, 2025. This event has become a must-attend gathering and is regarded as the largest sports exhibition in Africa. This year’s edition, announced as the most ambitious to date, marks a decisive turning point in the evolution of the event.
Following an exceptional 2024 edition that attracted over 25,000 visitors, the 2025 edition confirms an unprecedented momentum. According to the organizers, 180 exhibitors from 20 countries will be in attendance, showcasing the growing interest in this continental fair.
Mehdi Sekkouri Alaoui, the event organizer and president of the Moroccan Federation of Sports Professionals (FMPS), states, “Africa Sports Expo is not just an exhibition platform. It is a space for strategic exchanges for anyone who views sports as a significant economic, social, and educational lever.”
For three days, Casablanca will become the capital of African sports, bringing together decision-makers, federations, institutions, athletes, entrepreneurs, and major international brands to discuss innovations shaping the future of sports on the continent.
This edition is also distinguished by its enhanced international outreach, with France as the guest of honor, symbolizing the growing synergies between African and European sports ecosystems.
Organized alongside the 2025 Africa Cup of Nations, Africa Sports Expo aims to position Casablanca as a true continental sports hub. The fair is designed to be a strategic space for opportunities, networking, and reflection for stakeholders in African football and the sports industry as a whole.
