Saham Bank Launches Private Banking Offer in Morocco
Saham Bank strengthens its position in the Moroccan banking market with the launch of Saham Bank, Private Banking & Family Office, a new offering tailored for high-net-worth individuals and family wealth. This initiative emphasizes personalized support, customized investment solutions, and cutting-edge digital services, aiming to address the challenges of wealth management, valuation, and generational transfer.
This initiative is part of the bank’s transformation plan and reflects its commitment to developing a specialized offering for clients with complex wealth needs.
A Private Bank Dedicated to Family Wealth
With this new brand, Saham Bank aims to provide support that goes beyond traditional financial asset management. The offering is designed to meet the needs of clients regarding wealth structuring, investment strategy, and preparing for generational transfer.
According to the bank’s press release, this model relies on a privileged relationship with clients, specialized expertise, and financial solutions tailored to their objectives.
“With Saham Private Banking & Family Office, we combine the strength of a personal relationship, the excellence of advisory services, and innovation to support today’s wealth projects and the ambitions of future generations,” emphasizes Salima Benhima, director of the new private banking division.
Four Pillars for Tailored Support
The new offering revolves around four complementary axes. The first pertains to the closeness with clients, each benefitting from a dedicated private banker to accompany them over time and guide them in their wealth decisions.
The second pillar focuses on tapping into expertise in investment strategy, wealth engineering, asset structuring, and wealth transfer. This approach aims to provide solutions tailored to each client’s situation and goals.
The third axis concerns financial innovation. Saham Bank intends to offer its clients innovative investment solutions while adhering to current regulations.
Finally, the bank emphasizes a digital experience designed to simplify asset tracking and management. The goal is to combine human advisory services with digital tools that grant clients greater autonomy.
A Mobile Application Integrating Digital Tools and Artificial Intelligence
The digital aspect plays a significant role in the offering launched by Saham Bank. A dedicated mobile application will enable clients to access several features, including a wealth dashboard, online brokerage services, and an assistant powered by artificial intelligence.
The bank plans to progressively enhance this platform according to client expectations. This initiative aims to provide a smoother experience while maintaining personalized support for decisions requiring financial and wealth expertise.
The challenge is to combine the benefits of digital tools with the trust-based relationship that characterizes private banking services.
Preserving and Transmitting Wealth Across Generations
Beyond asset management, Saham Bank, Private Banking & Family Office aims to provide support with a long-term perspective. Preserving wealth, enhancing its value, and organizing its transfer are the main objectives of this approach.
This vision is particularly aimed at families wishing to structure their assets and anticipate the needs of future generations while pursuing their investment and development projects.
The launch campaign emphasizes intergenerational wealth continuity and the renewal of family ambitions. It aligns with Saham Bank’s promise, presented as an “accelerator of your ambitions.”
With this new offering, the bank seeks to consolidate its presence in the wealth management segment in Morocco, combining financial expertise, personalized advice, and digital innovation.
