Aradei Capital anticipates 3.3 billion dirhams in investments by 2030.

Aradei Capital is embarking on a new chapter in its development. During its Capital Markets Day held in Casablanca, the publicly listed real estate company unveiled an ambitious roadmap that anticipates 3.3 billion dirhams in investments by 2030. The goal is to strengthen its real estate portfolio, modernize its assets, and diversify its activities to solidify its position among the leading players in the rental real estate sector in Morocco.
A portfolio exceeding 8 billion dirhams
Presenting this strategy, Aradei Capital’s General Director, Nasser Benjelloun, emphasized that the company currently relies on a portfolio valued at over 8 billion dirhams.
This portfolio comprises 35 assets spread across 23 Moroccan cities, representing more than 500,000 m² of rental space. The company also boasts solid indicators, including a 97% occupancy rate and a 97% rent collection rate, confirming the resilience of its business model.
Diversifying revenue sources
While retail remains the primary driver of activity, accounting for nearly 70% of the portfolio, Aradei Capital aims to broaden its positioning.
The company plans to strengthen its presence in high-potential sectors such as healthcare, industrial real estate, neighborhood shops, and office spaces. This diversification aims to reduce dependency on shopping centers and better meet evolving consumer trends and business needs.
Strong results since the IPO
Five years after its listing on the Casablanca Stock Exchange, Aradei Capital believes it has achieved the goals set out in its initial strategic plan.
In 2024, the real estate firm recorded revenues exceeding 600 million dirhams, while its recurring profit surpassed 300 million dirhams. During this period, over 2.3 billion dirhams were invested in the development and enhancement of its portfolio.
Modernizing assets and new projects
The new plan also includes a sweeping renovation program for several iconic assets, notably Almazar in Marrakech and Borj Fez in Fes.
Concurrently, Aradei Capital will continue developing new structural projects, including Sela Park Casablanca and a mixed-use real estate project of approximately 60,000 m² at the entrance of Casablanca. Out of the anticipated 3.3 billion dirhams, 1.8 billion dirhams is already secured.
New ventures to create value
The real estate firm also intends to diversify its activities by launching WAW, a new leisure brand, as well as Elevate, an agency specializing in retail media.
These new ventures are aimed at generating additional revenues, enhancing asset attractiveness, and maximizing visitor traffic in commercial spaces.
Goal: Surpass 1 billion dirhams in revenue
Through this strategy, Aradei Capital aspires to reach a new financial milestone by 2030, with annual revenue exceeding 1 billion dirhams and recurring profits nearing 500 million dirhams.
The group also aims to continue its commitment to sustainable development through its Bricks for Impact program, which emphasizes energy efficiency, reducing environmental impact, and strengthening social initiatives.




