Broad-Ocean Accelerates Its Moroccan Factory with 335 Million Dirhams Already Invested

Broad-Ocean Motor’s Industrial Project in Morocco Reaches New Milestone

The industrial project of Broad-Ocean Motor in Morocco has reached a new stage. Specializing in electric motors and drive systems primarily for residential use, the automotive industry, and electrified vehicles, the Chinese group has reported an accounting value of 243.1 million yuan (approximately 335.2 million dirhams) for the construction of its future Moroccan factory.

According to the group’s financial data, ongoing construction has progressed by 65.6 million yuan, roughly 90.4 million dirhams, during the first half of 2026.

A Project Estimated at 1.6 Billion Dirhams

By the end of 2025, the construction of the future factory was valued at 177.6 million yuan, or nearly 244.8 million dirhams. This figure has increased by 36.9% over six months. However, this increase reflects merely the accounting advancement of the site and cannot be automatically equated with the actual amounts disbursed during this period.

The total projected investment for the project is estimated at 1.2 billion yuan, roughly 1.6 billion dirhams. By the end of the first half, approximately 20.39% of this budget had been accounted for.

At present, the group keeps the entire amount listed under ongoing constructions, with no transfers to completed tangible assets having been recorded yet.

The Moroccan Factory: The Group’s Main Project

The Moroccan endeavor now represents a significant portion of Broad-Ocean Motor’s ongoing real estate investments. The Moroccan construction alone accounts for 56% of the 434 million yuan in unfinished constructions recorded in the group’s accounts, far surpassing other projects, including the flat winding motor manufacturing line, valued at 39.8 million yuan, and real estate works for Dongshi Dayang, estimated at 32.9 million yuan.

Broad-Ocean indicates that the construction of the Moroccan base is progressing according to schedule, although no specific date for its commissioning has been provided at this stage.

A Structured Presence Through Several Companies

The project is based on a legal organization comprising Broad-Ocean Motor Morocco Investment, registered in Hong Kong, as well as Moroccan companies SHedrive Industrial Morocco SARL and SHedrive Auto Morocco SARL. According to the accounts published by the group, these Moroccan entities are subject to a 20% corporate tax.

Broad-Ocean also owns the land designated for the project outright, with no time restrictions. The land thus appears in the group’s tangible assets. Despite the construction’s progress, several details remain unclear, including the annual production capacity, the number of jobs that will be created, the initial clients, and the expected date of the first shipments.

Electric Vehicles Drive Automotive Growth

The Moroccan investment occurs amidst a transformation in Broad-Ocean Motor’s operations. In the first half of 2026, the group reported a revenue of 6.2 billion yuan, or approximately 8.5 billion dirhams, marking a 1% decrease year-on-year. However, this slight decline masks very different trends across its business segments.

The activities related to motors for buildings and home appliances, which remain the primary source of revenue for the group, fell by 11.5%, totaling 3.4 billion yuan. In contrast, automotive parts saw a growth of 15.9%, reaching 2.8 billion yuan, or around 3.8 billion dirhams, now constituting 44.7% of Broad-Ocean’s total revenue.

Significant Growth in Electric Propulsion Systems

The growth is even more pronounced in the activities related to electrified vehicles. Revenues from propulsion systems for electric and hybrid vehicles surged by 34.6%, reaching 976.1 million yuan, approximately 1.3 billion dirhams. This momentum gives strategic significance to the future Moroccan site, which is not only intended to be close to the European market but also aligns with Broad-Ocean’s growing activities related to automotive electrification.

The development of the market for electric and hybrid vehicles could thus become one of the primary engines of future Moroccan production.

Nearly Half of Revenue Generated Outside of China

Broad-Ocean is also continuing its internationalization. In the first half of the year, sales made outside of China reached 3.1 billion yuan, roughly 4.2 billion dirhams, marking a 2.8% increase. These sales now account for 49.5% of the group’s total revenue.

Broad-Ocean presents its international network as a means to bring its production capabilities closer to its clients and improve the distribution of volumes across its various locations. In this strategy, Morocco could play an important role given its proximity to Europe and the development of its automotive ecosystem.

Financial Results Under Pressure

Despite the growth of its automotive and international activities, Broad-Ocean saw a decline in profitability during the first half of the year. The net profit attributable to shareholders dropped by 30.5%, totaling 418.1 million yuan, or about 576.4 million dirhams.

The group attributes this change to increased foreign exchange losses and a decrease in the margin recorded in its automotive parts activity. However, Broad-Ocean continues to invest in innovation, with research and development expenditures rising by 3.8%, reaching 333.8 million yuan, around 460.2 million dirhams.

Morocco at the Heart of the Expansion Strategy

With already 335 million dirhams in accounted works and a total estimated envelope of around 1.6 billion dirhams, the Moroccan project has become the group’s primary ongoing construction site. Its development comes as Broad-Ocean seeks to bolster its capabilities in electric motors, propulsion systems, and components for electrified vehicles.

For Morocco, this establishment further enhances the Kingdom’s attractiveness to Asian suppliers specializing in next-generation automotive technologies. The next step will be to observe how Broad-Ocean actualizes this infrastructure: industrial capacity, jobs, European clients, and production pace will be the main indicators to monitor once construction is complete.