Morocco Set to Break Tourism Records, According to “Le Figaro”
Morocco is set to achieve another record year in the tourism sector, driven by sustained growth and proactive development policies, reports the French daily Le Figaro.
A Trustworthy Destination on the Rise
The newspaper emphasizes that Morocco is reinforcing its status as a “trusted” destination, thanks to increased attractiveness and an increasingly diverse and high-quality tourism offering.
Tourism activities are particularly vibrant in Marrakech, where the influx of visitors translates into high airport traffic and a bustling medina.
Significant Economic Performance Growth
The Moroccan tourism sector shows a solid start to the year, with foreign exchange earnings reaching 31 billion dirhams by the end of March 2026, marking a 24% year-on-year increase.
This growth is driven by an increase in arrivals and the enhancement of the national tourism offering.
Marrakech and Fès at the Heart of the Momentum
According to several professionals quoted by Le Figaro, the outlook for the sector remains very positive, with occupancy rates potentially reaching up to 90% in certain hotels.
Other destinations, such as Fès, are also benefiting from this momentum due to rising demand in European markets.
A Strengthened International Image
Morocco is perceived as a safe, well-organized destination offering a wide variety of tourist experiences, which contributes to the ongoing rise in bookings, particularly from France.
This positive perception enhances the Kingdom’s attractiveness in key emitting markets.
The Crucial Role of Air Connectivity
The development of air transportation plays a vital role in this growth, with increased international connections to Morocco, particularly through Transavia France.
This trend is expected to accelerate in the coming years, especially with the organization of major international events such as the 2030 World Cup.
Ouarzazate in Full Renewal
The city of Ouarzazate is also experiencing a noticeable resurgence in its tourist activity, with an increase in overnight stays thanks to improved connectivity and modernization of the hotel offering.
This trend confirms the growing diversification of tourist destinations within the Kingdom.
