Rabat to Host AAAEXPO 2026, a Pan-African Trade Fair Dedicated to Leisure and Attractions
Inaugural Edition of AAAEXPO 2026 Kicks Off in Rabat, Focusing on Entertainment and Leisure Industries
The first edition of AAAEXPO 2026 (Africa Amusement & Attractions Expo), dedicated to the entertainment, attractions, and leisure industries, opened its doors on Wednesday in Rabat. The event brings together operators, manufacturers, investors, and decision-makers from around twenty countries to explore development prospects in these sectors across Africa.
Organized over four days by Webloo and TLS Group, with institutional support from the Moroccan Society for Tourist Engineering (SMIT), the expo features over 100 exhibitors and is expected to welcome more than 10,000 professional visitors.
This inaugural edition highlights the economic potential of the leisure industry, particularly in terms of investment, job creation, and diversifying the tourism offer. The development of entertainment infrastructure is also presented as a key lever to capitalize on regional potential and support Morocco’s ambition to attract 26 million tourists by 2030.
The organizers aim to encourage both domestic and foreign investments to establish a robust entertainment ecosystem in Morocco. In light of the upcoming World Cup in 2030, the development of theme parks and leisure spaces tailored to the expectations of international visitors is emphasized as a vital area of focus.
The AAAEXPO 2026 program includes a professional exhibition, practical workshops, conferences, and business meetings between companies and institutions. The expo aspires to foster partnerships, stimulate investment, and unveil new opportunities within the leisure industry on a continental scale.
