Saham Bank Launches Private Banking Offer in Morocco
Saham Bank Strengthens Its Position in the Moroccan Banking Market with the Launch of Saham Bank Private Banking & Family Office
Saham Bank is reinforcing its foothold in the Moroccan banking sector with the launch of Saham Bank, Private Banking & Family Office, a new service aimed at high-net-worth individuals and wealthier families. This initiative focuses on personalized support, tailored investment solutions, and next-generation digital services, all designed to address the challenges of managing, assessing, and transferring wealth.
This initiative is part of the bank’s transformation plan and reflects its commitment to developing a specialized offering for clients with complex wealth management needs.
A Private Bank Dedicated to Family Wealth
With this new brand, Saham Bank aims to provide support that goes beyond conventional asset management. The offering is designed to meet clients’ needs in wealth structuring, investment strategy, and preparing for intergenerational wealth transfer.
According to the bank’s announcement, this model is based on a privileged relationship with clients, specialized expertise, and financial solutions tailored to their objectives.
“With Saham Private Banking & Family Office, we combine the strength of a privileged relationship, excellence in advisory, and innovation to support today’s wealth projects and the ambitions of future generations,” emphasizes Salima Benhima, the director of the new private banking service.
Four Pillars for Tailored Support
The new offering is structured around four complementary pillars. The first pillar focuses on proximity to clients, with each individual receiving a dedicated private banker to guide them over the long term in their wealth decisions.
The second pillar leverages expertise in investment strategy, wealth engineering, asset structuring, and wealth transfer. This approach aims to provide customized solutions that fit each client’s situation and objectives.
The third pillar emphasizes financial innovation. Saham Bank plans to offer its clients innovative investment solutions, all in compliance with current regulations.
Finally, the bank focuses on a digital experience designed to simplify asset tracking and management. The goal is to combine human advisory with digital tools that provide clients with greater autonomy.
A Mobile App Integrating Digital Tools and Artificial Intelligence
The digital aspect plays a significant role in the initiative launched by Saham Bank. A dedicated mobile app will allow clients to access various features, including a wealth dashboard, online brokerage services, and an AI-driven assistant.
The bank plans to gradually enhance this platform based on client expectations. This approach aims to provide a smoother experience while maintaining personalized support for decisions requiring financial and wealth expertise.
The challenge lies in combining the advantages of digital tools with the trust-based relationship that characterizes private banking services.
Preserving and Transferring Wealth Across Generations
Beyond asset management, Saham Bank, Private Banking & Family Office aims to frame its support within a long-term perspective. The preservation of wealth, its enhancement, and the organization of its transfer form the primary objectives of this approach.
This vision is especially relevant for families looking to structure their assets and anticipate the needs of future generations, all while pursuing their own investment and development goals.
The launch campaign highlights the continuity of wealth and the renewal of family ambitions. It aligns with Saham Bank’s promise, presented as an "accelerator of your ambitions."
Through this new offering, the bank seeks to solidify its presence in the wealth management segment in Morocco by combining financial expertise, personalized advice, and digital innovation.
